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A Lawyer’s Guide to Social Media Marketing

By The Editors

Note: Please click here for the expanded and updated version of “A Lawyer’s Guide to Social Media Marketing”

If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits Google coughs up for your practice do the trick. Or you can get the Internet to roll up its social media sleeves and really go to work for you.

For our Free Bonus Download50-plus-page e-zine, “Connected: A Lawyer’s Guide to Social Media Marketing,” we asked some of the smartest legal marketers and online marketing pros we know to survey the social media landscape and share their ideas to help you use it more effectively for client development.

Download Your Free Copy

Download “Connected: A Lawyer’s Guide to Social Media Marketing,” then schedule a quiet hour or two to absorb some really useful information and resources. As always, it’s free to anyone who subscribes to Attorney at Work!

Here are just some of the great features you’ll find inside:

  • What You Need to Know About Social Media for Business Development by Nicole Black
  • Law Firm Leaders on Twitter by John M. Byrne
  • Use Social Media Like Social Media Doesn’t Exist by Gyi Tsakalakis
  • Your Marketing Blind Spot by Brad Shepard
  • How to Use Facebook to Drive Traffic to Your Website by Mike Ramsey
  • A Look into 2015 Ethics for Social Media by Jabez LeBret
  • Social Media Misconceptions, Revised by Jared Correia
  • How to Use LinkedIn Publisher by Jay Harrington
  • Anatomy of a Tweet: How to Get the Most Out of Your 140 Characters by Derek Bolen
  • Storytelling: Bring Your Message Alive by Drew Keller
  • Five Ways to Use Twitter Lists by Andrea Cannavina
  • Highlights from Attorney at Work’s First Social Media Marketing Survey

PLUS: Best tips and cautions from more marketing and social media experts like David Ackert, Paul Bonner, Tim Corcoran, Jordan Furlong, Ron Friedmann, Sayre Happich, Steve Matthews, Dan Pinnington, Sally Schmidt and Keith Wewe.

AND: Larry Port tells why social media is oversold and Merrilyn Astin Tarlton helps you assess your online image.

Because a lawyer can speak, write, network and shake hands all day long, but if you can’t make your way comfortably around the social media map, you could get left behind.

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Categories: Business Development, Daily Dispatch, Law Firm Marketing, Lawyer Social Media
Originally published January 28, 2015
Last updated June 20, 2020
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