Ari Kaplan spoke with Definely CEO Nnamdi Emelifeonwu and Bruno Belcastro Pinto, Senior Product Leader, during the 2025 ILTA conference. Here are highlights.

Where to spend your marketing dollars? Highlights from a recent survey on show which online platforms prospective clients are using to research lawyers.

A simple guide for attorneys planning their next career move. Attorneys who thrive in retirement don’t retire from law, they retire to meaningful ways to use their legal training.

AI isn’t the end of legal content, says Amanda Sexton, but it is forcing long-overdue changes in how firms approach digital marketing. Here's a quick guide.

Personal injury law offers the potential for significant financial rewards and professional fulfillment. First, aspiring PI attorneys must navigate a comprehensive educational and professional journey.

Process Improvement Tips | Karen and David Skinner suggest five ways to outsource the personal tasks that quietly (or not so quietly!) drain your time and energy.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Sasha Berson | Law firm marketing is an arms race. If your agency isn't equipped to win it for you, prepare to hand clients to your competitors. So, what's a law firm owner to do? Let's break it down.

Walking away from a law practice can be emotional, but your exit should be handled professionally and strategically. Your goal is to best serve your clients’ interests, maintain your reputation and continue to move forward in your career.

A starter set of metrics any small or midsize law firm can adopt to tighten operations, control leakage and keep pricing fair and sustainable