Ben Schorr | Metaprompting is simply the art of having the AI help you write the perfect prompt for the task at hand. It’s like hiring the AI as your own personal prompt engineer.

Nicolas Echevarria | When I started my practice, I was the only bilingual person. That meant I wasn’t just the lawyer. I was intake, translation, client reassurance, and problem-solving. At first is seemed manageable. Even noble. But it became clear that the problem wasn’t workload — it was structure.

Firms willing to rethink legacy business practices, invest in human capital, and champion innovation will be positioned to thrive over the coming decade, says Gene Commander. How? Read the complimentary e-guide: Smart Growth Strategies for Midmarket and Smaller Law Firms.

If you feel like every legal tech company is using the term “agentic AI,” you’re not alone. The label has exploded across conference panels, product launches, and vendor demos—yet most still aren’t sure what agentic AI for lawyers means or how it affects the work they do every day. For many attorneys, the experience of […]

More leads feels like progress, says Bo Royal. But if your tracking is broken, your attribution is blind, and your intake is leaking, more leads are just more expensive proof that something else is wrong with your law firm's marketing.

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Jay Harrington | More law firms are starting to see flex talent for what it is: not just a relief valve, but a strategic tool for growth. Here's how small and boutique firms are using it.

Fresh year, fresh start! Annette Choti's guide to the most significant law firm marketing trends 2026 has in store.

Is there a creative bone in your lawyer body? Teddy Snyder has details on the National Grammar Day Poetry Contest. The submission window opens February 15 for 13 days.

In her annual trends report, Karin Conroy says 2026 marks a genuine inflection point for law firm websites as they stop being digital brochures and function as authority engines, trust builders and discovery hubs.