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How Lawyers Should Use Social Media in 2017

Social media is trending in much the same way it has in past years: It's an even more reliable tool for nurturing and solidifying relationships. People turn to online social networks for recommendations on all sorts of things, including lawyers. ...

Gyi Tsakalakis - March 13, 2017
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Use Social Media as if Social Media Didn’t Exist

A long time ago, lawyers earned new business by developing a reputation and building relationships. In the age of the social web, this really hasn’t changed at all.

Gyi Tsakalakis - August 6, 2015
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Online Reviews: Begin (But Don’t End) With Service

Last week at ABA TECHSHOW in Chicago, Allison Shields and I chatted with lawyers about shaping their online narratives.

Gyi Tsakalakis - April 20, 2015
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Relationships and the Web

Your relationships with clients, colleagues and other referral sources ought to be the focus of your client development process and your web presence.

Gyi Tsakalakis - June 4, 2014
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Conducting Your Social Media Orchestra

There are so many places to socialize online and way too little time. How can you make all of this socializing more efficient? That's what this post is about. First, a discussion of several social media management applications designed for the ...

Gyi Tsakalakis - May 28, 2014
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Draw More Visitors with Better Meta Descriptions

Would you like it if your law firm's website pages attracted more visitors from search engines? Improving your pages’ meta description tags can help.

Gyi Tsakalakis - March 26, 2014
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Law Firm SEO Like It’s 1985

The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their sites, the real magic SEO bullet for lawyers was cast long before the ...

Gyi Tsakalakis - February 18, 2014
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Searching for Law Firm Website Search Traffic

In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in ...

Gyi Tsakalakis - January 6, 2014
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Best Online Marketing Advice: Be Authentic

This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along with his best advice on how ...

Gyi Tsakalakis - December 31, 2013
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Referral Traffic: A Form of Word of Mouth

Now that you’ve mastered the basics of web traffic sources for your law firm's website, and embraced the Gyi Tsakalakis - November 13, 2013