Ask the Experts

Question: I know we're not recouping many of our law firm's costs from clients. How do you effectively manage a cost recovery program? Four members of the Association of Legal Administrators — Grace Carr Lee, Vicki Hughes, ...

Question: Is there any room for personality in your professional biography? You don't want to be boring, but how informal can you get? Today LMA experts, Seth M. Apple, Dorothy Rausa and Stacy A. Smith answer the question to make sure potential ...

You're a litigator—when people need you, they find you, right? But until they do, they don't think much about you. All your usual business development tactics seem doomed to fall on deaf—or, at the very least, uninterested—ears. So, how do you ...

Question: We’re a fairly small law firm—15 lawyers, 9 partners—but it seems like we’re always fighting about who gets the best offices. Every time someone retires or leaves, it’s like a circus with everyone arguing about the ...

Question: Ours is a three-lawyer litigation firm with high-profile experience in a narrow issue. Obviously we don’t have the luxury of an in-house marketing department like the big law firms. But we certainly have the capability to best them in ...

Question: "What’s the current thinking on business cards? They seem like an anachronism in a digital world, yet I don’t know how else to invite someone to contact me without them. What do lawyers 'in the know' do?" In this ...

"Question: We’re moving to new offices in a couple of months. Some say this is a 'marketing opportunity.' I say it’s just important to let people know about our new address and contact information, but we don’t need to spend a lot of money on an ...

Today is the first in a new edition of "Ask the Experts" produced in collaboration with the Association of Legal Administrators. ALA told us that one of the most troubling issues on law firm managers’ desks right now is ...

In this edition of "Ask the Experts," three savvy members of the Legal Marketing Association take on the question, "I say that law firm websites are a thing of the past. They are nothing more than brochures. I’m trying to ...

Question: "Help! I just need to know the right words to use. I’ve got a great network of potential clients and lawyers who could refer clients to me. But I apparently send the message that I’m not interested. How can I ask for ...