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Ask the Experts

Phone calls
Help: Salespeople Won’t Leave Me Alone!

In this edition of "Ask the Experts," Holli McVean, office manager at Carscallen LLP, and a member of the Association of Legal Administrators, has great advice for getting all the information you need — efficiently and politely — from cold and ...

The Editors - November 20, 2013
How to Get Ready for the Affordable Care Act? A Checklist for Law Firms

Question: There has been so much talk about the Affordable Care Act. We realize there may be a few things we’ve missed regarding coverage of our staff. Help! Jude A. Dainton: Individual open enrollment for the insurance exchanges begins on ...

The Editors - September 19, 2013
Pricing
When Potential Clients Ask About Your Fees

In this edition of "Ask the Experts," Legal Marketing Association members Paul Bonner, Stewart Hirsch and Stacy Smith take on the question, "I always have a hard time talking about my fees with potential clients. Do you have any tips?" ... The Editors - September 12, 2013

Why Should a Lawyer Blog? Ask the Experts

Question: "Why should we blog? We have a website. Clients hire lawyers because of a relationship, not because they see you on the Internet. Besides, a blog can be pretty self-aggrandizing. Other lawyers in the firm think the ...

The Editors - August 26, 2013
cost recovery
How Can Our Law Firm Recoup More of Its Costs? Ask the ALA Experts

Question: I know we're not recouping many of our law firm's costs from clients. How do you effectively manage a cost recovery program? Four members of the Association of Legal Administrators — Grace Carr Lee, Vicki Hughes, ...

The Editors - August 19, 2013
Beefing Up Your Lawyer Bio? What’s Appropriate

Question: Is there any room for personality in your professional biography? You don't want to be boring, but how informal can you get? Today LMA experts, Seth M. Apple, Dorothy Rausa and Stacy A. Smith answer the question to make sure potential ...

The Editors - July 22, 2013
Legal Marketing Experts
Marketing a Litigation Practice?

You're a litigator—when people need you, they find you, right? But until they do, they don't think much about you. All your usual business development tactics seem doomed to fall on deaf—or, at the very least, uninterested—ears. So, how do you ...

The Editors - June 13, 2013
Lawyer Desk
Who Gets the Best Office in Your Law Firm?

Question: We’re a fairly small law firm—15 lawyers, 9 partners—but it seems like we’re always fighting about who gets the best offices. Every time someone retires or leaves, it’s like a circus with everyone arguing about the ...

The Editors - May 30, 2013
marketing goals
Does a Small Law Firm Need to Have a Brand?

Question: Ours is a three-lawyer litigation firm with high-profile experience in a narrow issue. Obviously we don’t have the luxury of an in-house marketing department like the big law firms. But we certainly have the capability to best them in ...

The Editors - May 16, 2013
Attorney handing a business card to client attorney business cards
Do Lawyers Still Need Business Cards?

Question: "What’s the current thinking on business cards? They seem like an anachronism in a digital world, yet I don’t know how else to invite someone to contact me without them. What do lawyers 'in the know' do?" In this ...

The Editors - April 18, 2013
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