Ask the Experts

Ask the Experts business development

How Are Law Firms Shifting Business Development Goals and Tactics?

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.

Legal Marketing Association - June 24, 2020
Lawyer with smart phone marketing during a pandemic

How Will Your Marketing Evolve After COVID-19?

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Legal Marketing Association - April 30, 2020

Ethical Considerations in Boosting Your Client Reviews

Ask the Experts at Is there an acceptable practice for soliciting reviews without violating the rules of professional conduct? 

Mark C. Palmer - July 16, 2019
How to Avoid Getting Hooked by Phishing Scams

How to Avoid Getting Hooked by Phishing Scams

"What are the best, and preferably affordable, ways to protect our office, and in turn protect our clients, from phishing scams and other online threats?"

Mark C. Palmer - March 28, 2019

Is Jury Research on Social Media an Ethics Risk or a Competency Requirement?

Question: During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public ...

Mark C. Palmer - January 23, 2018

Communicating with Millennials: What’s the Preference?

Question: "A growing number of millennials are joining older generations in law firms. What are generational communication differences, why do they matter, and can understanding them improve performance across our firm?" In this ...

Jonathan Fitzgarrald - March 29, 2017

Getting Your Foot in the Door

Aleisha Gravit answers the question, "How can I get my foot in the door to meet with a potential client?"

Aleisha Gravit - September 12, 2016

What to Do When You Can’t Afford a Marketing Director

This month's big question: "We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider?" Of course there are. And in this edition of "Ask the Experts from the Legal Marketing ...

The Editors - August 9, 2016

I Want My Law Partner to Cross-Sell Me!

Question: How can I get my partner to cross-sell me to her great contacts? One of the toughest nuts to crack in a law firm is getting that important introduction to someone else's client. You know they need your expertise ...

The Editors - July 12, 2016

Are Print Brochures Dead?

Question: Do lawyers use print brochures anymore? I’d like to avoid that expense and get by with PDFs online. In this month's edition of "Ask the Experts from the Legal Marketing Association," LMA Hall of Famer ...

The Editors - May 31, 2016

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