Ask the Experts

blog metrics

How Am I Doing? Tools to Track Your Legal Blog

Question: Are there tools available to help me see how many people are reading my blog? Are there standards to judge its success? In this month's "Ask the Experts from the Legal Marketing Association," ...

The Editors - April 28, 2016

My Secretary Is Absent a Lot

Question: My secretary is sick and absent from work a lot. Yet I need someone here every day to help me. What can I do? If your assistant is missing in action more than you like, you can find yourself in a ...

The Editors - January 25, 2016

Everybody’s Talking About Content Marketing

In this edition of "Ask the Experts from the Legal Marketing Association," Elizabeth Lampert, Jeff Scalzi and Katie Gilmore answer the question, "Where does content marketing fit in the law firm?" Read their answers for ways ...

The Editors - January 11, 2016

Marketing Goals for Associates?

Like most new associates, you know you should probably focus on marketing, but where? In this month's edition of "Ask the Experts from the Legal Marketing Association," Tina Emerson, Jim Jarrell and Ian Turvill answer the question, "As a law ...

The Editors - November 3, 2015

What You Need to Know About Client Feedback Programs

Question: We’d like to start a client feedback program. What do we need to consider when implementing this type of program? In this edition of "Ask the Experts from the Legal Marketing Association," Jim Jarrell, ...

The Editors - September 1, 2015

Which Social Media Platforms Are Important for Lawyers?

Question: I am an attorney looking to build my brand online. So what social media platforms should I get active in, or are any of them really that important? A person could go crazy keeping up with every single social media ...

The Editors - August 4, 2015
Top Three

Three Questions for the Legal Marketing Experts

Once a month the Legal Marketing Association drops by to apply the wizardry of their more experienced members to your questions. Today Tina Emerson and Nathalie Daum take on three questions: Should I advertise? Why CRM software? What about brand ...

The Editors - June 10, 2015

Best Way to Improve Your Law Firm’s Profitability?

Question: We’re all working hard to increase revenue from new business and reduce overall spending, but we just can’t seem to improve the bottom line. What is the best thing we can do to improve the profitability of our law ...

The Editors - April 29, 2015
information kiosk Legal Directories

Legal Directories: Who Cares About Martindale-Hubbell?

There was a time when a sizable listing and an AV Peer Review rating in the Martindale-Hubbell directory was a lawyer's key to an endless flow of high-class clients. And today plenty of cash is still spent on premium listings in legal ...

The Editors - March 3, 2015
Super Boss

Can You Be a Better Boss?

Question: From a firm administrator’s perspective, what could a lawyer do to be a better boss? Supervising staff can be a challenge, but any lawyer can be a good boss with a little conscious effort. In this edition ...

The Editors - February 25, 2015

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