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Ask the Experts

Getting Your Foot in the Door

Aleisha Gravit answers the question, "How can I get my foot in the door to meet with a potential client?"

Aleisha Gravit - September 12, 2016

What to Do When You Can’t Afford a Marketing Director

This month's big question: "We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider?" Of course there are. And in this edition of "Ask the Experts from the Legal Marketing ...

The Editors - August 9, 2016

I Want My Law Partner to Cross-Sell Me!

Question: How can I get my partner to cross-sell me to her great contacts? One of the toughest nuts to crack in a law firm is getting that important introduction to someone else's client. You know they need your expertise ...

The Editors - July 12, 2016

Are Print Brochures Dead?

Question: Do lawyers use print brochures anymore? I’d like to avoid that expense and get by with PDFs online. In this month's edition of "Ask the Experts from the Legal Marketing Association," LMA Hall of Famer ...

The Editors - May 31, 2016
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How Am I Doing? Tools to Track Your Legal Blog

Question: Are there tools available to help me see how many people are reading my blog? Are there standards to judge its success? In this month's "Ask the Experts from the Legal Marketing Association," ...

The Editors - April 28, 2016

My Secretary Is Absent a Lot

Question: My secretary is sick and absent from work a lot. Yet I need someone here every day to help me. What can I do? If your assistant is missing in action more than you like, you can find yourself in a ...

The Editors - January 25, 2016

Everybody’s Talking About Content Marketing

In this edition of "Ask the Experts from the Legal Marketing Association," Elizabeth Lampert, Jeff Scalzi and Katie Gilmore answer the question, "Where does content marketing fit in the law firm?" Read their answers for ways ...

The Editors - January 11, 2016

Marketing Goals for Associates?

Like most new associates, you know you should probably focus on marketing, but where? In this month's edition of "Ask the Experts from the Legal Marketing Association," Tina Emerson, Jim Jarrell and Ian Turvill answer the question, "As a law ...

The Editors - November 3, 2015

What You Need to Know About Client Feedback Programs

Question: We’d like to start a client feedback program. What do we need to consider when implementing this type of program? In this edition of "Ask the Experts from the Legal Marketing Association," Jim Jarrell, ...

The Editors - September 1, 2015

Which Social Media Platforms Are Important for Lawyers?

Question: I am an attorney looking to build my brand online. So what social media platforms should I get active in, or are any of them really that important? A person could go crazy keeping up with every single social media ...

The Editors - August 4, 2015
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