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Top Three

Three Questions for the Legal Marketing Experts

Once a month the Legal Marketing Association drops by to apply the wizardry of their more experienced members to your questions. Today Tina Emerson and Nathalie Daum take on three questions: Should I advertise? Why CRM software? What about brand ...

The Editors - June 10, 2015
Profitability

Best Way to Improve Your Law Firm’s Profitability?

Question: We’re all working hard to increase revenue from new business and reduce overall spending, but we just can’t seem to improve the bottom line. What is the best thing we can do to improve the profitability of our law ...

The Editors - April 29, 2015
Super Boss

Can You Be a Better Boss?

Question: From a firm administrator’s perspective, what could a lawyer do to be a better boss? Supervising staff can be a challenge, but any lawyer can be a good boss with a little conscious effort. In this edition ...

The Editors - February 25, 2015
Social Media

Does Social Media Really Work as a Marketing Tool?

Question: I read so much about lawyers engaging in social media, but I see little evidence of its effectiveness. How is social media being used by lawyers in a way that is beneficial? For this edition of "Ask the ...

The Editors - January 8, 2015

I Hate Public Speaking! Is It Worth the Effort?

Question: I hate public speaking, but I do it because I’m told it’s good marketing. But when I take days to prepare for a single speech that brings me no new business, I’m inclined to refuse the next invitation. What am I ...

The Editors - December 15, 2014
Women Lawyers

Gender Bias: Time to Leave Your Law Firm?

Question: “I’m a young female lawyer working in a midsize law firm. It’s fairly obvious that women are treated as second-class citizens around here. Are there ways that you have seen to effectively battle this bias — or do I ...

The Editors - November 20, 2014

What ‘Creative Perks’ Boost Morale?

Question: For a smaller firm without a huge budget, what kinds of "creative perks" could we offer employees to show appreciation, to help boost morale and motivation? The truth is, your employees are being asked to do more ...

The Editors - November 5, 2014

Embarrassed About Your Elevator Speech?

Question: I need help with my “elevator speech.” When I begin to tell people about my practice, I tend to get flustered and embarrassed. Do you have any advice that would help me feel more comfortable telling people ...

The Editors - October 29, 2014
Disagreements

How to Handle Disagreements in the Law Office

Working together in a law office isn't always rainbows and puppies. There can be some serious dustups, and we all know what that means — somebody's work isn't getting done. We asked a couple of experts from the Association of Legal ...

The Editors - October 1, 2014

Shy? How to Make It in a Networking World

Question: I'm an inexperienced lawyer, and naturally timid. How can I be expected to thrive in a networking environment? What's the best way to follow up after meeting someone? When should I ask for their business? In this ...

The Editors - September 8, 2014
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