Digital Marketing for Law Firms

Mike Zellmer | Hiring a lawyer is intimidating and stressful: To create a great website experience for inexperienced clients, answer questions, show you understand, demonstrate your qualifications — and don't hide your personality.

Mark Homer | Your firm's Facebook Business Page and Twitter are the most likely social media profiles to show up in the search results.

Mark Homer | Online reviews are crucial to your referral business. Here's how to jumpstart asking for reviews and create a process that makes it simple for clients.

Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.

Mark Homer | Not doing the basic work to ensure you have a strong internet presence when someone searches your name means that you are likely losing referrals that you didn’t even know you had.

Nothing But the Ruth! | Now is the time to devote more energy to your content marketing strategy. Takeaways from "Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis" by Joe Pulizzi.

For lawyers, “shiny object syndrome” often becomes “shiny new social media platform syndrome.” Advice from Megan Zavieh on keeping ethics in mind from the moment you sign up.

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Mark Homer says that without a good sales process, you're probably wasting money on marketing. Here are five of the most meaningful changes your firm can make to improve intake and sign on more clients.