Law Firm Blog

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Five Quick Ways to Boost Your Visibility

Laura Ernde | Feeling hidden away while working from home? Here are ways to boost your online visibility — and stay top of mind with potential clients.

Laura Ernde - August 21, 2020
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Don’t Fall for Spammy Lawyer Awards and Rankings Submissions

Laura Ernde | Don’t be tempted to shortcut your marketing efforts by signing up for one of the many unreputable lawyer awards and rankings services. Do this instead.

Laura Ernde - July 9, 2020
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Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - May 19, 2020
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Web Presence: Why Online Marketing Is Much More Than Your Law Firm Website

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

Mark Homer - May 12, 2020
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DIY Unique Graphics Substantially Improve Law Firm Marketing

Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.

Ruth Carter - February 5, 2020

A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Walter McCorkle - October 11, 2019
Just Say No to These Outdated SEO Tactics

Say No to These Outdated SEO Tactics

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

Mike Ramsey - July 24, 2019
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Five Article Ideas to Help You Connect With Clients and Drive Business

Whether it's your first guest article for a legal publication or your umpteenth blog post, these tips can jumpstart your next writing project.

Emily Brooks - July 19, 2019
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Using Content as a Lawyer Recruiting Tool, Part 2: Real-World Ideas

How do you say “we’re different” to potential hires? Here's how a few savvy firms use content that tells a story.

Susan Kostal - May 6, 2019
joe pulizzi

Jerk Behavior: Don’t Write About Your Clients Online

Our job is to serve our clients, not to use them to bolster our image.

Ruth Carter - March 14, 2019
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