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Law Firm Blog

lawyer online marketing
Why Online Marketing Is Much More Than Your Law Firm Website

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

Mark Homer - September 12, 2022
legal blog
Legal Blogs: Quick Tips to Ramp It Up! 

Annette Choti | Seven helpful hints to help you produce a top-notch legal blog — and nine quick tips to ramp it up!

Annette Choti - September 1, 2022
niche law firm
Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - July 25, 2022
Four Tips for Writing Legal Blog Posts That People Will Actually Read

Jay Harrington | Let's face it, many legal blog posts are easy to ignore. Here's a structure for writing posts that are simple, skimmable — and readable.

Jay Harrington - June 21, 2022
Lawyer Advertising Ethics
Six Things Every Lawyer (and Marketer) Should Know About Lawyer Advertising Ethics

Will Hornsby | I’ve plowed some of this ground in prior posts, but here is a framework to understand the six most important issues.

William Hornsby - June 10, 2022
law firm website content
Helpful and Engaging: The Importance of Your Law Firm’s Website Content

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

Annette Choti - February 14, 2022
law firm marketing trends
Law Firm Marketing Regulation: What’s Hot and What’s Not — a Tribute

"It's not an imitation, it's a tribute." | Bob Denney passed away in October. In his honor, Will Hornsby borrows his format as he looks back over the recent past and a bit into the coming year.

William Hornsby - December 28, 2021
storytelling
Storytelling: Your Most Powerful Connection to New Clients

Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.

Karin Conroy - August 2, 2021
legal ethics opinions
Legal Ethics Opinions as a Tool to Maximize Marketing?

Will Hornsby | Here's what you need to know about legal ethics opinions and how they can be a powerful tool to maximize your firm's marketing outreach.

William Hornsby - May 10, 2021
ghostwritten
Blogging, Posting and Ethics — Oh, My! Part 2

Will Hornsby | Is it unethical for someone else to write your blog posts? When does your blog risk creating an attorney-client relationship?

William Hornsby - February 10, 2021
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