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Law Firm Blog

lawyer awards

Don’t Fall for Spammy Lawyer Awards and Rankings Submissions

Laura Ernde | Don’t be tempted to shortcut your marketing efforts by signing up for one of the many unreputable lawyer awards and rankings services. Do this instead.

Laura Ernde - October 24, 2022
online presence

Positioning Yourself for Online Opportunities

Sally Schmidt | A lot of lawyers (of all ages) are still skeptical about the value of an online presence for business development.

Sally J. Schmidt - October 20, 2022
attorney business development

10 Marketing and Business Development Activities Any Attorney Can Complete in ONE Weekend

Walter McCorkle | At long last, you have free time this weekend to focus on business development activities. Here's your checklist.

Walter McCorkle - October 12, 2022
Lawyer on video call online Visibility

Five Quick Ways to Boost Your Visibility

Laura Ernde | Feeling hidden away while working from home? Here are ways to boost your online visibility — and stay top of mind with potential clients.

Laura Ernde - September 21, 2022
lawyer online marketing

Why Online Marketing Is Much More Than Your Law Firm Website

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

Mark Homer - September 12, 2022
legal blog

Legal Blogs: Quick Tips to Ramp It Up! 

Annette Choti | Seven helpful hints to help you produce a top-notch legal blog — and nine quick tips to ramp it up!

Annette Choti - September 1, 2022
niche law firm

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - July 25, 2022
law firm blogs

Four Tips for Writing Legal Blog Posts That People Will Actually Read

Jay Harrington | Let's face it, many legal blog posts are easy to ignore. Here's a structure for writing posts that are simple, skimmable — and readable.

Jay Harrington - June 21, 2022
lawyer advertising ethics

Six Things Every Lawyer (and Marketer) Should Know About Lawyer Advertising Ethics

Will Hornsby | I’ve plowed some of this ground in prior posts, but here is a framework to understand the six most important issues.

William Hornsby - June 10, 2022
website content

Helpful and Engaging: The Importance of Your Law Firm’s Website Content

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

Annette Choti - February 14, 2022
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