Lawyer Social Media

Mark Homer | Not doing the basic work to ensure you have a strong internet presence when someone searches your name means that you are likely losing referrals that you didn’t even know you had.

Content fatigue is a real thing in good times and in bad. Try Julie Savarino's pointers on making sure your communications are well received.

For lawyers, “shiny object syndrome” often becomes “shiny new social media platform syndrome.” Advice from Megan Zavieh on keeping ethics in mind from the moment you sign up.

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

Some members of your audience are seeking information related to the virus, while others would rather not be immersed in news about it 24/7. Before you proceed with posting as usual, here are some tips to help you determine how to move forward.

Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.