Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
What do the best holiday social media posts have in common? It’s a new year, which means a clean social media calendar and another round of holidays that need fresh content. But before you start brainstorming your post for Lincoln’s Birthday, we ...
Chris Fickett - February 7, 2023
Sally Schmidt | A checklist to help you reassess how you're investing your time and resources on marketing.
Sally J. Schmidt - February 1, 2023
A Legal Services Network, or an LSN, can open new paths of revenue while introducing your firm to great lawyers from abroad.
Herman Raspé - January 26, 2023
Laura Ernde | Don’t be tempted to shortcut your marketing efforts by signing up for one of the many unreputable lawyer awards and rankings services. Do this instead.
Laura Ernde - January 24, 2023
Barbara Kaplan | Your brand is your ambassador, your employee, your board of directors. Nurture it lovingly. Guard it closely.
Barbara Kaplan - January 20, 2023
Annette Choti | LinkedIn has emerged as the most trusted networking platform for doing business. Focus your efforts on these steps for using it to get more clients.
Annette Choti - January 20, 2023
What do you say when people ask you what you do? Will Hornsby explains some of the stickier points of networking and lawyer specialization.
William Hornsby - January 17, 2023
Brokers are the ideal referral partners for real estate attorneys. Now’s the time to nurture your relationships so you stay top of mind. Real estate attorneys, brokers and title agents are emerging from a roller coaster period that saw home ...
Kathy Kwak and Sabrina Bier - January 16, 2023
Law firms, lawyers and other professionals can learn from past economic downturns. There are many useful and inspirational lessons to learn about how law firms and other organizations have successfully weathered prior economic storms, then ...
Julie Savarino - January 10, 2023
Neville Pokroy | It’s quite simple to compete successfully with larger firms, as long as you keep these 10 factors in mind.
Neville Pokroy - January 4, 2023
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