Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Annette Choti | If you are looking to boost your firm's online visibility, consider publishing an e-book.
Annette Choti - November 1, 2022
It’s a huge waste to do the work to give a speech and leave it at that. Here are five more things you can do multiply your speaking engagement's marketing impact.
Merrilyn Astin Tarlton - October 26, 2022
We speak with attorneys who are frustrated by a lack of law firm website ROI. Most know there’s an issue but can’t quite diagnose the cause.
The Omnizant Team - October 22, 2022
Nancy Slome | Why are lawyers afraid to write in the first person? Tips to punch up your LinkedIn Profile.
Nancy Slome - October 22, 2022
Sally Schmidt | A lot of lawyers (of all ages) are still skeptical about the value of an online presence for business development.
Sally J. Schmidt - October 20, 2022
Teddy Snyder | Holiday gift-giving to clients and referral sources was already perilous before the pandemic.
Theda C. Snyder - October 18, 2022
Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.
Annette Choti - October 17, 2022
These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...
Clinton Brandhagen - October 12, 2022
Walter McCorkle | At long last, you have free time to focus on business development activities. Here's your checklist.
Walter McCorkle - October 12, 2022
Jay Harrington | If you want to get ahead, you need to set aside the time to learn and continuously grow and improve. Here are three keys.
Jay Harrington - October 12, 2022
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