Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Annette Choti | Your About Me webpage is a client’s first introduction to who you are and how you can help them.
Annette Choti - December 6, 2022
Michael Rynowecer | Demand is broad and deep for outside counsel. Revelations from BTI's 19th Annual Survey of Top Legal Officers.
Michael Rynowecer - December 1, 2022
What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.
Jared Correia - November 30, 2022
Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.
Annette Choti - November 30, 2022
Sally Schmidt | Turning satisfied clients into loyal clients will make your practice more profitable and enjoyable.
Sally J. Schmidt - November 22, 2022
Prepare for a profitable year ahead. Seven top legal marketing tactics to help your law firm finish the year with a bang.
Law Ruler - November 11, 2022
Adding the final touches to your marketing and business development plan? Here are tips from Sally Schmidt to help you push through.
Sally J. Schmidt - November 8, 2022
Annette Choti | If you are looking to boost your firm's online visibility, consider publishing an e-book.
Annette Choti - November 1, 2022
It’s a huge waste to do the work to give a speech and leave it at that. Here are five more things you can do multiply your speaking engagement's marketing impact.
Merrilyn Astin Tarlton - October 26, 2022
We speak with attorneys who are frustrated by a lack of law firm website ROI. Most know there’s an issue but can’t quite diagnose the cause.
The Omnizant Team - October 22, 2022
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