Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Annette Choti | If you are at a loss for how to get more five-star Google reviews, here's a look at the most effective strategies.
Annette Choti - October 8, 2022
Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.
Annette Choti - October 5, 2022
Over the course of a career, almost every lawyer learns that their personal network is their most valuable asset and plays a critical role in generating clients, advancing within a firm, and finding new jobs. “I wish I had waited longer to build ...
Amy Rowland - October 4, 2022
Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...
Gina Rubel - September 28, 2022
Interview | Immigration and divorce lawyer — and social media star — Marina Shepelsky.
Chere Estrin - September 28, 2022
Consider these five factors, when it's time to hire a law firm's first marketing or business development professional.
Kate Shipham - September 27, 2022
Veteran trial lawyer Robert Katzberg, author of the new book "The Vanishing Trial," on the key to achieving success and happiness in the business of law today.
Robert Katzberg - September 23, 2022Laura Ernde | Feeling hidden away while working from home? Here are ways to boost your online visibility — and stay top of mind with potential clients.
Laura Ernde - September 21, 2022
Annette Choti | A quick primer on some of the most common law firm website ethics rules.
Annette Choti - September 18, 2022
Understanding the four stages of the buyer journey can point to ways to improve your marketing, practice management and payment systems.
Mayowa Oyebadejo - September 17, 2022
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