Law Firm Marketing

Law Firm Marketing


In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.

If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.

For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.


how to take a good headshot
Snap a Winning Headshot: Prepare to Show Your Professionalism

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Clinton Brandhagen - October 12, 2022
attorney business development
10 Marketing and Business Development Activities Any Attorney Can Complete in ONE Weekend

Walter McCorkle | At long last, you have free time to focus on business development activities. Here's your checklist.

Walter McCorkle - October 12, 2022
lifelong learning
Always Be Learning to Always Be Growing

Jay Harrington | If you want to get ahead, you need to set aside the time to learn and continuously grow and improve. Here are three keys.

Jay Harrington - October 12, 2022
5-star business lawyer google reviews
5 Star Business Lawyer Google Reviews: Strategies for Getting More for Your Law Firm

Annette Choti | If you are at a loss for how to get more five-star Google reviews, here's a look at the most effective strategies.

Annette Choti - October 8, 2022
email marketing
Understanding the Power of Email Marketing 

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Annette Choti - October 5, 2022
personal network
A Legal Recruiter’s Perspective: The Quality of Your Personal Network Is Paramount

Over the course of a career, almost every lawyer learns that their personal network is their most valuable asset and plays a critical role in generating clients, advancing within a firm, and finding new jobs. “I wish I had waited longer to build ...

Amy Rowland - October 4, 2022
attorney biography
10 Tips for a More Effective, Personable Attorney Bio

Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...

Gina Rubel - September 28, 2022
Marina Shepelsky
Marina Shepelsky: How to Be a Top Lawyer in Your Niche

Interview | Immigration and divorce lawyer — and social media star — Marina Shepelsky. 

Chere Estrin - September 28, 2022
law firm marketing professional
How Do You Know It’s Time to Hire a Marketing or Business Development Professional?

Consider these five factors, when it's time to hire a law firm's first marketing or business development professional.

Kate Shipham - September 27, 2022
business of law
Succeeding in the Business of Law: 5 Rules Every Lawyer Should Live By

Veteran trial lawyer Robert Katzberg, author of the new book "The Vanishing Trial," on the key to achieving success and happiness in the business of law today.

Robert Katzberg - September 23, 2022
envelope

Welcome to Attorney at Work!

       

Sign up for our free newsletter.

x

All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.