Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree.
Sally J. Schmidt - June 16, 2022
Sally Schmidt | Lawyer networking is like a bicycle wheel.
Sally J. Schmidt - June 15, 2022Ever heard that phrase “Jack of all trades, master of none”? No lawyer wants to hear that today. Why? Because you get credibility from being an expert not a generalist. Credibility equals clients. Clients equal profitability, even more ...
Robert Theofanis - June 14, 2022
Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.
Jennifer Carr - June 12, 2022
It’s almost a certainty that, at some point, every lawyer will have an unhappy client. In his seminal research on loyalty, business strategist Frederick Reichheld concluded that simply satisfying clients is not enough to retain them. Research ...
Sally J. Schmidt - June 12, 2022
Will Hornsby | I’ve plowed some of this ground in prior posts, but here is a framework to understand the six most important issues.
William Hornsby - June 10, 2022Merrilyn Astin Tarlton | Asking for business is awkward, but how can you avoid it?
Merrilyn Astin Tarlton - June 9, 2022
Annette Choti | Perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing tool.
Annette Choti - June 7, 2022Teddy Snyder | Your marketing plan has multiple components. Incorporate daily thankfulness as one of them.
Theda C. Snyder - June 7, 2022
Chris Graham | Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time?
Chris Graham - May 29, 2022
Sign up for our free newsletter.
