Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Meyling Ly Ortiz | As a new lawyer, I didn’t realize that to be successful in private practice, I had to “sell” or “market” my services.
Meyling "Mey" Ly Ortiz - July 19, 2022Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.
Theda C. Snyder - June 29, 2022
Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.
Tea Hoffmann - June 26, 2022
Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...
Mark C. Palmer - June 22, 2022
"I’ve been bringing our law firm into the 21st century by tweeting and posting on our Facebook page about recent legal news and opinions. While I’ve shared a lot of content, I thought it was about time to start publishing our own content through ...
Mark C. Palmer - June 22, 2022
Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.
Jay Harrington - June 21, 2022
Catherine Tang is applying everything she learned about remote lawyering to her new solo practice, including these apps.
Catherine Tang - June 18, 2022Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree.
Sally J. Schmidt - June 16, 2022
Sally Schmidt | Lawyer networking is like a bicycle wheel.
Sally J. Schmidt - June 15, 2022Ever heard that phrase “Jack of all trades, master of none”? No lawyer wants to hear that today. Why? Because you get credibility from being an expert not a generalist. Credibility equals clients. Clients equal profitability, even more ...
Robert Theofanis - June 14, 2022
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