Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Educate clients on how to manage their relationship with the legal department to excel in their own career. You’ll both be stars.
Theda C. Snyder - August 25, 2022
Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.
Jay Harrington - August 24, 2022
Your marketing strategy will be more effective if you follow these brainstorming guidelines.
Gina Rubel - August 23, 2022
Last month, I wrote about the importance of communication when it comes to pricing your legal services ("Good Lawyers Talk Money with Their Clients"). Once you have the engagement, your invoices become a critical communication method. In fact, I ...
Sally J. Schmidt - August 22, 2022
Self-publishing isn’t “self” publishing. It’s a misnomer, really. The word “self” in self-publishing gives the impression that an author can publish a book on his or her own with no input or help from others. Sure, it’s true that with the ...
Tatia Gordon-Troy - August 18, 2022
Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.
Sally J. Schmidt - August 16, 2022
TikTok is fertile ground for marketing legal services, but it takes more than a talent for lip syncing to attract the right kind of attention. You need an SEO for TikTok strategy to ensure your #lawyertiktok videos aren’t lost among the ...
Jessica Aries - August 9, 2022
Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.
Annette Choti - August 4, 2022
Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.
Theda C. Snyder - July 28, 2022
Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.
Jay Harrington - July 20, 2022
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