Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.
Annette Choti - August 4, 2022
Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.
Theda C. Snyder - July 28, 2022
Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.
Jay Harrington - July 20, 2022
Meyling Ly Ortiz | As a new lawyer, I didn’t realize that to be successful in private practice, I had to “sell” or “market” my services.
Meyling "Mey" Ly Ortiz - July 19, 2022Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.
Theda C. Snyder - June 29, 2022
Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.
Tea Hoffmann - June 26, 2022
Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...
Mark C. Palmer - June 22, 2022
"I’ve been bringing our law firm into the 21st century by tweeting and posting on our Facebook page about recent legal news and opinions. While I’ve shared a lot of content, I thought it was about time to start publishing our own content through ...
Mark C. Palmer - June 22, 2022
Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.
Jay Harrington - June 21, 2022
Catherine Tang is applying everything she learned about remote lawyering to her new solo practice, including these apps.
Catherine Tang - June 18, 2022
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