Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Ruth Carter says having other streams of income helps provide financial stability in the unstable, often stressful world of solo practice. Her new side hustle targets people who won't pay a lawyer, but will buy an online course with legal information.
Ruth Carter - September 16, 2022
Ruth Carter | Where do you start when your firm needs a logo? Check into these common options used by entrepreneurs.
Ruth Carter - September 13, 2022
A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.
Mark Homer - September 12, 2022
Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.
Annette Choti - September 12, 2022
Level up your marketing! Read Attorney at Work Magazine's Law Firm Marketing issue.
Joan Feldman - September 10, 2022
Ask these four questions about your law firm's online marketing if you want to keep your digital strategy fresh and effective.
Mark Homer - September 9, 2022
This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.
Julie Savarino - September 9, 2022
LawLytics Product Review | New authoring tool makes creating personalized content for practice area pages easy for law firms.
Jared Correia - September 7, 2022
Attorney advertising has morphed from Yellow Pages ads to web platforms — and referral services have evolved as well. Once the province of nonprofit bar associations and entirely permitted under the ABA Model Rules, what we used to call simply ...
Megan Zavieh - September 7, 2022
Jennifer Carr, of Furia Rubel Communications, talked with a dozen business development professionals about innovative ways their firms have supported clients and created deeper ties.
Jennifer Carr - September 6, 2022
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