Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Nothing But the Ruth! | Rebranding is worth the investment to make your firm fit with who you are and what you offer.
Ruth Carter - December 13, 2022
Teddy Snyder | If you hate parties on principle, it’s time for an attitude adjustment. On to maneuvering the shoals of in-person events.
Theda C. Snyder - December 8, 2022
Annette Choti | Your About Me webpage is a client’s first introduction to who you are and how you can help them.
Annette Choti - December 6, 2022
Michael Rynowecer | Demand is broad and deep for outside counsel. Revelations from BTI's 19th Annual Survey of Top Legal Officers.
Michael Rynowecer - December 1, 2022
What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.
Jared Correia - November 30, 2022
Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.
Annette Choti - November 30, 2022
Every day offers opportunities to build trust with a client or prospect — and set yourself apart from other firms. Here are eight ways to improve your communications so you can do just that.
The Editors - November 29, 2022
Sally Schmidt | Turning satisfied clients into loyal clients will make your practice more profitable and enjoyable.
Sally J. Schmidt - November 22, 2022
Prepare for a profitable year ahead. Seven top legal marketing tactics to help your law firm finish the year with a bang.
Law Ruler - November 11, 2022
Adding the final touches to your marketing and business development plan? Here are tips from Sally Schmidt to help you push through.
Sally J. Schmidt - November 8, 2022
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