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writer's block

Conquer Writer’s Block: The 21-Minute Method

Don’t have hours of uninterrupted writing time to dedicate to your brief or memo? Don’t worry. If you can find 20 to 30 minutes, then you can write the first draft. Here are Gary Kinder's three steps and three rules to get you writing.

Originally published February 3, 2020
Last updated July 18, 2023
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Lawyer holding ipad using apps and Lawmatics Review

Automatic for the People: Lawmatics Automates Lead Management for Law Firms

Product Review | More than CRM, Lawmatics is a full-featured legal marketing platform that manages the entire lead conversion and client intake process.

Originally published February 2, 2020
Last updated October 15, 2020
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tech tips productivity tips

Productivity Tools and Tips to Jump-start Your Year

What are some favorite technology tools and tips to jump-start productivity? Here are picks from practice management tech experts Heidi Alexander, Sheila Blackford, Andrea Cannavina, Anne Haag, Natalie Kelly, Sharon Nelson and John Simek, and Nerino Petro.

Originally published January 31, 2020
Last updated May 11, 2020
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Moving People on PeopleMap

Top Enhancements to Thomson Reuters PeopleMap and Company Investigator on Westlaw

Sponsored | PeopleMap and Company Investigator are some of the most comprehensive and easy-to-use public records products on the market. Recent additions include Global Sanctions Data and Marijuana-Related Business Records.

Originally published January 30, 2020
Last updated August 26, 2020
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Stickers Make Your Marketing Stick

Analog Attorney | Promotional adhesives are the most fun you can have when marketing and you should affix yours to everything, everywhere, all the time.

January 30, 2020 0 2

Launching an Emerging Practice Group? Think Buyer’s Journey in Your Content

It can be tough to talk to prospective clients about your services if they don’t know they need them. Susan Kostal on the question of using “decision” versus “awareness” content on your practice group pages.

January 29, 2020 0 0
Lawyer at laptop thought leadership

7 Statistics That Prove How Valuable Thought Leadership Marketing Is

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Originally published January 28, 2020
Last updated April 18, 2021
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Referrals or Search, Law Firms Need a Strong Digital Marketing Strategy

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

January 27, 2020 0 3
Marketing in the New Year, Same As the Old Year

Marketing in the New Year, Same As the Old Year

There's no whining in legal ethics. If you don't like the rules, Will Hornsby points to ways you can step off the sidelines and get in the game.

January 23, 2020 0 0

The Next Decade of Legal Services, Pt. 2: Managing Law Market Change

Which industries and practices will remain profitable in the coming decade? Heather Suttie has strategies and tactics for managing law market change.

Originally published January 22, 2020
Last updated July 7, 2020
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