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Using Data-Driven Content for Law Firm Marketing

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

October 16, 2019 0 0
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Customizing Office’s Quick Access Toolbar and Ribbon

Video | Deborah Savadra shows how to add your most-used commands to Office's Quick Access Toolbar and Ribbon.

Originally published October 15, 2019
Last updated July 21, 2020
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Legal Writing and Music: It’s Called Composition for a Reason

Did you know that many of our most cherished musical composers studied law? Josh Taylor explores the similarities in musical composition and legal writing.

October 14, 2019 0 0

A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Originally published October 11, 2019
Last updated July 2, 2020
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Finding Joy at Work: Use Your Values as Your Map

Whether you’re in your second, seventh or 17th year of practice, it’s never “too late” to find your perfect practice. Judith Gordon has a three-step process for using your values to map your purpose — and your future.

Originally published October 9, 2019
Last updated October 14, 2019
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Three Golden Rules to Help Introverted Lawyers Speak Up

How do you make your voice heard in a room full of social dynamos? Here's advice from Jane Finkle, author of "The Introvert's Ultimate Career Guide."

October 8, 2019 0 0

How Law Firms Are Using Infographics for Marketing

Brandie Knox explains how law firms are using infographics to break down complex concepts, grab readers' attention and bridge the lawyer-client communications gap.

Originally published October 7, 2019
Last updated October 9, 2019
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Starting Your Side Hustle, Pt. 2: Three Ways to Control the Flow

In Part 2 of Andrea Cannavina's no-nonsense guide to starting your dream business, it's all about controlling how the information and work will flow.

Originally published October 4, 2019
Last updated January 23, 2022
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How to Use Twitter to Build Your Brand

Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.

October 3, 2019 0 1

OK, So You’ve Got a Thesaurus

You want to come across as erudite, not clueless.

Originally published October 2, 2019
Last updated January 15, 2025
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