Video | A Word formatting nightmare? Here are three shortcut keys you can use to get your text back in shape.
Originally published August 14, 2018CLE can be an expensive chore. With a little extra effort you can find ways to make it affordable — and more fulfilling. Here's how.
Originally published August 13, 2018You may not realize how much of everyday life is focused on, or divided by, the idea that there are only two genders. This makes my life complicated.
Originally published August 9, 2018Stay away from shortcut, cutesy or slang expressions about hot-button issues such as racism, sexual harassment or the Holocaust.
Originally published August 8, 2018Have you seen the film “Moneyball”? Or read the book? It turns out that winning at baseball is a lot like winning at conversations.
Originally published August 6, 2018It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.
August 2, 2018 0 0Would you like a practice that's profitable and easy to manage? Ernest Svenson has a well-defined 12-step process for leveraging technology to create one.
Originally published August 1, 2018LexisNexis Interaction 2018 Law Firm Marketing & Business Development Survey is a fascinating look at how firms and marketers are settling into a “new normal,” where they plan to direct their marketing and business development dollars, and whom they consider the true competition.
Originally published July 31, 2018On a tactical level, service delivery may be the best way to affect the client experience. It involves interacting, exchanging information and communicating with clients.
July 30, 2018 0 1Image is critical. You know this. It’s embedded in every design decision you make for your practice. You labored over your website. Your business cards are richly tactile, with serif small caps embossed on 100-grain paper. Your brochures are award-worthy. Your emails are gorgeous. You’ve considered everything about the experience of your office, too, from the carpet to the door handles. Everything you offer potential clients and visiting counsel is top-notch. Outstanding. Until they ask for a piece of paper. Then you toss them a bent legal pad you got from Office Supply Store dot com.
Originally published July 29, 2018