Massive resources go into developing a law firm website. But what happens after launch? Too often, far too little thought goes into developing a sustainable strategy to produce content that leads to new business.

When the phrase “legal tech” comes to mind, it's usually associated with the tools that propel law firm operations, or even automating tasks otherwise performed by lawyers to reduce corporate legal spend. But what if legal tech ultimately shines the brightest light in the nonprofit sector, helping to solve the access to justice crisis?

As in earlier movies in the series, "Jurassic World: Fallen Kingdom" portrays attorneys in a bad light. Maybe that doesn't bother you, but it bothers me. While there is some truth in that representation, I don't think we do enough to try to rectify it.

In Attorney at Work's A2J Q&A series, Mary Juetten introduces the inspiring people behind innovative programs and initiatives. In this interview, she asks Ann Jarvis Pruitt, Executive Director of the Tennessee Alliance for Legal Services, about the TALS Legal Wellness Checkup application and more.

The next Westlaw Next is here; and, it’s called Edge. I’m not entirely sure if that’s an homage to what Microsoft is now calling its browser. I imagine not — and let me tell you candidly that I’m far more impressed with the new developments in Westlaw research than with anything that's come out of (or been destroyed by) Microsoft in years.

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of online legal marketing: advertising, SEO, social media and email marketing. Now let's dive into the six areas that are key to effectively managing your marketing and converting leads into paying clients.

Using the Heading Styles in a Word document instead of directly formatting all your headings gives you access to a lot of functionality, including the ability to include a fully automated Table of Contents in your document with just a few clicks.

My copy of Robert Rose's latest book, "Killing Marketing," is filled with underlined passages and notes in the margins about how I can apply its lessons to my law practice. Robert, Chief Strategy Officer for the Content Marketing Institute and advisor to some of the world’s biggest brands, graciously agreed to talk with me about how lawyers can be more effective marketers.

While the most self-serving among us give the profession a bad name and justify nearly every bad lawyer joke, most of us became lawyers because we genuinely want to help people. You need only speak to a class of first-year law students to get a sense of the depth of their desire to have a positive impact on the world. They want to protect the environment, help the downtrodden and defend the Constitution. They want to promote the common good and serve those who need their help. Their enthusiasm is enough to restore even the most devout cynic’s faith in humanity.

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it doesn’t work. Other times, that conclusion is based on bad data. Not every law firm that runs an […]