The next Westlaw Next is here; and, it’s called Edge. I’m not entirely sure if that’s an homage to what Microsoft is now calling its browser. I imagine not — and let me tell you candidly that I’m far more impressed with the new developments in Westlaw research than with anything that's come out of (or been destroyed by) Microsoft in years.

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of online legal marketing: advertising, SEO, social media and email marketing. Now let's dive into the six areas that are key to effectively managing your marketing and converting leads into paying clients.

Using the Heading Styles in a Word document instead of directly formatting all your headings gives you access to a lot of functionality, including the ability to include a fully automated Table of Contents in your document with just a few clicks.

My copy of Robert Rose's latest book, "Killing Marketing," is filled with underlined passages and notes in the margins about how I can apply its lessons to my law practice. Robert, Chief Strategy Officer for the Content Marketing Institute and advisor to some of the world’s biggest brands, graciously agreed to talk with me about how lawyers can be more effective marketers.

While the most self-serving among us give the profession a bad name and justify nearly every bad lawyer joke, most of us became lawyers because we genuinely want to help people. You need only speak to a class of first-year law students to get a sense of the depth of their desire to have a positive impact on the world. They want to protect the environment, help the downtrodden and defend the Constitution. They want to promote the common good and serve those who need their help. Their enthusiasm is enough to restore even the most devout cynic’s faith in humanity.

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it doesn’t work. Other times, that conclusion is based on bad data. Not every law firm that runs an […]

Working long hours at home means the gap between your office chair and your La-Z-Boy is as thin as a sheet of legal-size paper. So, if you’re reading your last brief and it’s just "all work and no play make Jack a dull boy" over and over, you may want to pack your attaché and take your increasingly stir-crazy self to a third place. A place (it's not your office and it's not your den) can make you more productive.

In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early September, you’ll be ahead of the curve. Consider it my summertime content strategy gift.

We asked the practice management technology experts: What can a law firm do to make a hacker's job harder these days? Here's advice you can use to fight the good fight — and stay out of the cyber crosshairs — from Heidi Alexander, Sheila Blackford Andrea Cannavina, Tom Lambotte, Sharon Nelson and John Simek, Lee Rosen, and Emily Worley.

Making the decision to start a law firm is difficult. It’s nothing but nerve-wracking until you press start and you’re into it — without a safety net, and too busy to care about hypotheticals anymore. The choice to move forward with launching is multifactored and different for everyone. That said, everybody has the same thought: I […]