When you open a solo law practice, especially early in your career, it’s easy enough to do everything yourself. Often you’re too poor to hire anyone anyhow, and if you haven’t yet built up your book of business, you have the time to figure things out on your own. I’ve had my firm for almost two years, though, and now I’m getting to the point where I’m so busy it’s time to start outsourcing some things on my to-do lists. Where to start? I kicked this question out to a handful of solo lawyer groups and solo attorneys to find out the first thing they had outsourced.
Originally published December 10, 2013Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it's no different — and that's one reason infographics have become so popular. For this Friday Five, Kerstin Firmin has lots of good ideas for turning your packs of facts into infographics that engage, educate and (oh, yes!) entertain. ... READ MORE
Originally published December 6, 2013
Want your clients to be more open and honest with you? Make them feel at home. Sounds simple enough. A warm smile, an inviting office, and you should be all set! But what if their first interaction with your firm is over the phone? How do you communicate that you’re there to help … when you’re not physically present to help? How do you gain a client's trust? Try these three trust-inspiring tips next time you’re on a call with a cautious client.
Originally published December 5, 2013The needy client is a multifaceted and challenging customer, usually driven by the forces of overwhelming anxiety. Although they appear in different guises, your rudimentary needy client is easy to recognize based on the unusually large number of phone calls, emails, unannounced visits — and perhaps even “coincidental” run-ins at your local coffee shop. It […]
Originally published December 4, 2013
For 25 years now, Bob Denney has been taking the temperature of the legal profession and sharing his firm’s observations on the most important business trends in the practice of law. We're pretty darn proud that Attorney at Work readers are the first to receive his 2013 “What’s Hot and What’s Not in the Legal Profession” report in its entirety. So what's the outlook for a profession in a state of flux?
Originally published December 3, 2013
Your law firm website is the core of your marketing efforts. Yet it's easy to take it for granted. We know how it goes — you spend time and trouble getting it to work like you want, and then you move on to more urgent things. But, really, constant attention is needed to keep your website working for you. Sayre Happich has good ideas for doing just that, from the experts at the 2013 Legal Marketing Technology/West. ... READ MORE
Originally published December 2, 2013
There are oh-so-many things to be grumpy about. We could start with politics. Or the traffic. Or even the coming holidays. But let's not, eh? Being grumpy is just too easy. Instead, let's shoot for the flip side of grumpy and go for grateful this pre-Thanksgiving day. Take something as simple as the size of your law firm. How many times have you thought, "If only I was with a [fill in the blank] firm, it would be different!" The truth is ... there's something to be thankful about in any size law firm. To wit, consider these things.
Originally published November 27, 2013
In his post last week, Joshua Lenon homed in on the "First Question to Ask a Client." So, at the other end of the process, when you've wrapped up the matter, what should your final question be? For many lawyers, it might just be, “Cash or charge?” Today, Joshua says that's a mistake. Just as there is much to learn from clients in the beginning of a matter, you can let closing a matter be a learning moment for you as well. This is your opportunity to learn from your clients how satisfied (or unsatisfied!) they are with your services. But how many lawyers and firms take advantage of the chance? ... READ MORE
Originally published November 26, 2013
Lawyers typically dread attending events like annual bar association fundraisers, CLE conferences — or any gathering where there will be a large number of attendees. In short, they dread the type of event where their "working the room" skills are put to the test. To make connections that bring in new clients, though, you have to spend plenty of time outside of your office — and, sometimes, your comfort zone. So let’s debunk a couple of erroneous assumptions about these events. ... READ MORE
Originally published November 25, 2013
Paying for website traffic is a great way to get into the world of online marketing because it can instantly bring prospective clients to your website. That can help get the phone ringing now, while you take time to develop other online marketing strategies, like search engine optimization, that will keep the phone ringing for […]
Originally published November 21, 2013