Question: Ours is a three-lawyer litigation firm with high-profile experience in a narrow issue. Obviously we don’t have the luxury of an in-house marketing department like the big law firms. But we certainly have the capability to best them in the courtroom. We’re wondering if our small law firm has to invest in a fancy “brand” […]

Despite LinkedIn's reputation as the social networking site for professionals, there are still skeptics who question its value. Most of the skepticism among lawyers arises from questions of confidentiality. That's natural. Holding information close is ingrained by the time you sit down to take the bar exam. But LinkedIn is marketing, not lawyering—and it's tough to get someone to buy when you're being cagey about things.

It’s not always easy to convince lawyers that they should care more about client service. Too many genuinely believe their legal expertise is paramount—the only thing that truly matters when establishing their law practice’s reputation. But lawyers should not underestimate the impact of how they treat their clients: It’s the only part of the lawyer-client […]

Microsoft Office 2013 has been available for several months, but Office 2010 has been stable and mostly well-received in our firm. And with staff and lawyers already overwhelmed by the never-ending stream of new technologies hurtling toward them, I wasn’t eager to push yet more change on them. So I put off the idea of […]

Some people always know exactly what to say. When words fail the rest of us, these people deliver the smooth segue, the clever comeback, the perfect parting shot. How do they do it so effortlessly? Maybe they've taken a page from Patrick Alain's "The Manager's Phrase Book."

When it comes to choosing a website or blog domain name for a law practice, context is everything. Recently I had a conversation with a local commercial real estate agent after he went shopping for a website domain name. I literally LOL'ed and almost spit coffee when he told me having the word "escort" in the .com of his chosen URL was "a great find." (He was so happy—he was thinking police escort.) I hated having to let him know his investment in that domain was for naught. ... READ MORE

In an interview earlier this year, Laurel Bellows, managing partner of her Chicago business and employment law firm and current president of the American Bar Association, was asked, “How do you do it? How do you do work-life balance and is it really achievable?” Her response, particularly once it was reported in the ABA Journal, garnered some highly opinionated […]

In the midst of a recent conversation about how to leverage Evernote to become more productive, I was asked a simple yet thought-provoking question: "Daniel, how do you define productivity?" My definition may be a bit nonconformist, but here it is: Being productive means getting things done so that you can spend more time with those you care about, and less time in the office. Period.

Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept, but more mirage than image. Now one of the most successful marketing operations, his company has managed to persuade clients that corporate image (or law firm image) is the key to success. ... READ MORE

With the Third Annual Super Marketing Conference in Boston mere weeks away, LOMAP's Jared Correia has lawyer marketing on the brain. The day-long conference is live at Suffolk University School of Law—and via webcast—May 16, but today the musically-minded practice advisor is sharing a preview of his marketing tips playlist—inspired by famous Jacksons. So, what do five famous Jacksons have to say about your law firm marketing? Glad you asked ... READ MORE