Chip LaFleur is the founder and President of LaFleur Marketing, an agency that partners with law firms and professional services organizations nationwide. With a background in web development and a passion for data, Chip specializes in helping clients connect their marketing investments to real business outcomes. He consults on strategy, analytics and AI integration, and speaks nationally on how firms can cut through the noise to make smarter marketing decisions.

Jerry Lawson’s current primary areas of interest are knowledge management and marketing for lawyers. President of New Strategies in Legal Tech LLC, he shares legal tech ideas at the New Ideas in Legal Tech website. Jerry is also the author of  “The Complete Internet Handbook for Lawyers” (ABA 1999), which he obstinately maintains still has some residual value even after two decades. Follow him on on LinkedIn.

Susan Cohodes is a trial attorney who practiced for more than 35 years, first in Chicago and for the last 31 years in Seattle. Susan has spent her entire career fighting for injured clients. In 2024, Susan became Of Counsel to her firm and is now pursuing her passions of knitting, writing — and following her beloved Green Bay Packers around the country.

Cerissa Stevens is Marketing Director at Esquire Law Services. Previously, she served as Marketing Director at Steinger, Greene & Feiner.

Megan Zavieh is the creator and author of “The Playbook: The California Bar Discipline System Practice Guide.” At Zavieh Law, a progressive law firm specializing in defending lawyers facing disciplinary charges before the California State Bar. Her book, “The Modern Lawyer: Ethics and Technology in an Evolving World,” (ABA 2021 ) covers how to run a modern practice while staying in line with ethics rules.

Mark C. Palmer is Chief Counsel at the Illinois Supreme Court Commission on Professionalism. Mark writes on civility, professionalism and future law for the Commission’s 2Civility blog and delivers statewide professionalism programming, including a lawyer mentoring program, to attorneys and law students across Illinois. Follow him @palmerlaw.

Meyling “Mey” Ly Ortiz is Managing Counsel of Employment at Toyota Motor North America, Inc. Her passions include mentoring, championing diversity and inclusion, and a personal blog: TheMeybe.com. At home, you can find her doing her best to be a “fun” mom to a toddler and preschooler and chasing her best self on her Peloton (her handle is Meybe if you want her to try to chase you too). You can follow her on LinkedIn and @Meybe_JD on Twitter. (And you knew this was coming: Her opinions are hers alone.)

Pete Miller is the founder of Peaked Ridge Insurance, LLC. He’s a 35-year veteran of the insurance industry, a Chartered Financial Consultant and a Certified Employee Benefits Specialist. His expertise in risk analysis and mitigation has made him a valuable resource for clients seeking independent and trustworthy solutions.

Leigh Dance is Managing Director of ELD International, and Acting Executive Director of Global Counsel Leaders, a transatlantic global network of Legal leaders (GCs and CLOs) which she founded in 2010. Global Counsel Leaders is now a community of Factor.law. Leigh is an active advocate for strengthening the Rule of Law globally. She has edited two books for General Counsel and frequently publishes articles on current issues for corporate legal chiefs and their teams. Leigh has worked in the legal sector as an international consultant for more than 30 years.

Amy Kosey has over 25 years of legal technology experience. Since 2016, she has served as an account executive with Innovative Computing System, which focuses on helping law firms and legal departments define or improve a comprehensive IT strategy, implement best-in-class legal and horizontal technologies, and leverage the power of cloud computing.

Expert contributor.

Expert contributor.

Wendy Merrill is a fierce advocate for improving the practice of law. She has worked with thousands of lawyers around the world, providing practical guidance and proven techniques designed to help lawyers and their firms thrive. Wendy is both the proud CEO of StrategyHorse, a consulting firm committed to boosting law firm profitability with proven strategies, and co-founder of The Savvy Advocate, a unique associate training program designed to prepare younger lawyers and their firms for success. She is also an author and prominent speaker on law firm growth strategy, winning the war for legal talent, bridging the generational gap in law firms, and more.

Eli Nussbaum leads Legal Strategy and Security Services at PSM Partners, a Chicago-based technology consulting firm specializing in comprehensive IT management and advanced cybersecurity solutions. With over 27 years of experience in IT and cybersecurity, Eli expertly guides law firms and professional organizations through the complexities of the digital landscape—from proactive incident response to establishing robust, secure, and compliant IT operations. His strategic guidance has significantly enhanced the security posture of numerous organizations, ensuring resilience against evolving cyber threats while maintaining their operational priorities.

Adam Philipp is the founder of AEON Law, a Seattle-based intellectual property boutique law firm that delivers exclusively on a fixed-price model. Adam has been recognized as a National Law Journal “Trailblazer” in blockchain, cryptocurrency, and fintech law.