Merrilyn is the author of “Getting Clients: For Lawyers Starting Out or Starting Over.” She has been helping lawyers and law firms think differently about the business of practicing law since 1984. She is a founding member of the Legal Marketing Association, an LMA Hall of Fame inductee, and a past President of the College of Law Practice Management. Merrilyn was a founding partner of Attorney at Work. Learn more about Merrilyn here and follow her @astintarlton.

Annette Choti graduated from law school 20 years ago, and is the CEO and owner of Law Quill, a legal digital marketing agency focused on small and solo law firms. She is the author of “Click Magnet: The Ultimate Digital Marketing Guide for Law Firms” (2022). Annette used to do theater and professional comedy, which is not so different from the legal field if we are all being honest. She can be found on LinkedIn or at annette@lawquill.com.

Marcia Pennington Shannon is Assistant Dean at the Office of Career Strategy for the largest law school in the country, Georgetown Law. With over 30 years of experience in lawyer career and professional development, she is viewed as one of the leading experts in this area. In addition to her current role, she co-founded Shannon & Manch, LLP, a nationally-recognized consulting firm. Marcia has numerous publications, including “Recruiting Lawyers,” co-authored with Susan Manch, and “The Lawyer’s Career Management Handbook: Your Bridge to a Satisfying Career.”

Mary Juetten is founder and CEO of Traklight and has dedicated her more-than-30-year career to helping businesses achieve and protect their success. Mary is also a practicing attorney, licensed in Washington state, and Of Counsel with Nimbus Legal.  In 2015, Mary co-founded Evolve Law, which she sold to Above the Law in 2018.  She was named to the ABA’s Legal Technology Resource Center 2016 Women in Legal Tech list and the Fastcase 50 Class of 2016. She is a LegalShield advocate and served on the Group Legal Services Association Board. Follow her @maryjuetten and find her books, “The Business of Legal: The Data-Driven Law Practice” and ”Small Law KPIs: How to Measure Your Way to Greater Profits,” on Amazon.

Katherine (Katie) Hollar Barnard is the CEO of Firesign Enlightened Legal Marketing, a marketing communications agency that focuses on law firms and legal services providers. Before launching Firesign, Katie was chief marketing officer at Shook, Hardy & Bacon, and Lathrop & Gage (now Lathrop GPM). She is a regular presenter at legal industry conferences. Follow her on LinkedIn and @firesignhq.

Camille Stell is President of Lawyers Mutual Consulting & Services and co-author of “Designing A Succession Plan for Your Law Practice: A Step-by-Step Guide for Preparing and Packaging Your Firm for Maximum Value.” Camille is a Fellow of the College of Law Practice Management, a member of the inaugural Pro Bono Resource Center Advisory Board, and has been recognized by North Carolina Lawyers Weekly as a member of the inaugural class of “Leaders in the Law.” Follow her @camillestell.

Brooke Lively is the CEO and founder of Cathedral Capital, a team of CFOs and profitability strategists who help entrepreneurs turn their businesses into profitable companies. After earning her MBA, Brooke built a seven-figure company in under two years. As a Chartered Financial Analyst, she and her team work with Hall of Famers, Inc. 5000 businesses, CEOs and small business owners. She has been named a Top 25 Women to Watch, 2016 – 2020 Diversity Journal Women Worth Watching, and to Fort Worth’s 2016 CFOs of the Year. She is a highly regarded speaker and author of several books. Follow her on LinkedIn.

Wendy Merrill is Director of Strategic Consulting for Affinity, focusing on helping law firms to position themselves for sustainable success in a rapidly changing environment. Prior to joining Affinity, Wendy served as an Executive Vice President at DRI, the largest bar association for civil defense attorneys. Since 2012, Wendy has worked with thousands of professionals around the world providing strategic planning, professional development programs, leadership development training, marketing strategy, and business development expertise. She is also a published author, internationally known speaker and facilitator, and growth strategy coach. An avid horsewoman, Wendy enjoys riding her horse Allora, as well as cooking and Italian travel.

Tomas Suros is a technology advocate working at the intersection of IT and client consulting. With AbacusNext (@Abacus_Next) since 2004, he currently serves as global product marketing director, guiding firms through the process of identifying forward-facing technology options and ensuring the successful implementation of a tailored solution. Reach him at Tsuros@AbacusNext.com, and follow him @TomasSuros.

Expert contributor.

Mike O’Horo is a serial innovator in lawyer training. For 25 years, Mike has been known by lawyers as “The Coach.” He trained more than 7,000 of them, simplifying powerful sales processes by which they generated $1.5 billion in new business. His Dezurve program reduces firms’ business development training investment risks by identifying which lawyers are serious about learning BD. Earlier he developed RainmakerVT, a virtual BD training tool, and the sales training program ResultsPath. Follow Mike on Twitter @salescoach.

Mary Lokensgard is a recovering attorney with over 15 years of experience in private practice, including plaintiff’s personal injury litigation, estate planning and administration, and elder law. She’s now working for herself as an independent writer. She tweets @marylokensgard.

Chris Graham is the founder of TellPeople, a vehicle for teaching communication and storytelling to professionals. He is head of speaker coaching at TEDxToronto (Canada’s premiere TEDx event) and the Storyteller in Residence at Manifest Climate (a global climate technology firm). Twice-retired from law himself (first in New York, then in Toronto), through TellPeople, Chris makes lawyers better at talking to their clients, each other and everyone else. Follow him on LinkedIn.

Jacqueline S. Vinaccia has acted as an expert in attorney fee auditing in several states. As her law practice grew, she recognized the benefit to teaching the billing habits that end up on her “cutting-room floor.” Currently, she is a partner and the lead litigator at Lounsbery Ferguson Altona & Peak LLP, a municipal law, business and real estate law firm in Escondido, CA. She has written several articles and presented seminars on proper billing techniques throughout the country.

Andrea Cannavina (@AndreaCan) began her career working at some of the largest firms in and around New York City. In 2001, she transitioned to a 100% virtual by creating the world’s premiere legal virtual assistant service, LegalTypist. In her two decades as a Master Virtual Assistant, Andrea has worked with attorneys from all sizes of firms to create happy offices, stress-less workflows and websites that work. Wonder if Andrea could improve your office, workflow or website? Schedule a private consult: https://tinyurl.com/CallAndreaCan