Columns

Annette Choti explains how a smart Reddit marketing strategy boosts your law firm's reputation both in-platform and off — helping to capitalize on the 'helpful information' AI search engines are prioritizing. Here's what you need to know.

Ernie Svenson recently polled a group of solo and small firm lawyers about their preferred AI tools. The results? Surprising.

Be That Lawyer with Steve Fretzin: Legal marketing conversions with Bo Royal's simple strategies. Leverage client testimonials, and focus your efforts for real growth.

Jamie Spannhake | This Thanksgiving season, consider how acts of service, large or small, can strengthen both your community and your own well-being.

Be That Lawyer with Steve Fretzin: Learn Sarah Victory and Gary Johnson's strategies for law practice growth and winning clients with speaking.

Brooke Lively | If you scale one part of your growth system (like marketing) without scaling the rest (like hiring), you’re going to break something. Usually, it’s the client experience. Here's how to avoid that.

Get to the Point! AI, LM, LLM: Teddy Snyder reminds us that one abbreviation can refer to a multitude of things. Context matters.

Scroll down for a list of Analog Attorney approved gifts that will have your retro-tech friends thanking you for such a remarkably thoughtful present. Probably with a handwritten card in perfect cursive.

Jay Harrington | As goal-setting season approaches, let’s dive in and discuss why setting business development goals is important, how to set them, and how to achieve them.

Karen and David Skinner's reality-proofed, six-step approach to annual law firm planning. The key to success: Make goals simple, achievable — and visible.