Columns

Annette Choti explains the differences between a blog and legal content pillars — and how they work together, hand in hand, to form the foundation of a successful law firm marketing strategy.

Teddy Snyder | Eloquent speakers understand that in every setting, every minute should be informing, perhaps delighting, your audience.

Networking is terrifying and dumb. Good news: Bull Garlington is here with a list of proven behaviors and tricks he's deployed in the field (or brazenly pilfered from experts) to get you over the hump.

Jay Harrington | A goal without action is merely a dream. Use these simple tools to set a big ambitious goal, then sell yourself an hour each day to work toward achieving it.

Get to the Point | Short paragraphs produce more readable documents.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Don't wait for your pipeline to dry up. Take these positive, actionable steps over the next 30 days to set up a sustainable law firm business development plan built for modern legal success.

Sally Schmidt: Much has been written and said about the value of forming client teams, but not all lawyers understand what that actually means.

Ernie Svenson: Most AI training aimed at lawyers is shiny-object stuff. That's exactly why none of it sticks.

How do you say thank you after a job interview or follow up after a promising client meeting? How do you express appreciation for a mentor’s advice, or thank someone for a solid referral? Gratitude is the coin of the realm when it comes to ...