For law firm marketers, the challenge is not just adopting AI marketing tools but also learning to read the metrics AI platforms are generating. Here’s a primer on AI metrics for law firms.

Jamie Spannhake | Boredom isn’t wasted time. It’s a biological recovery process. Reintroducing it even in small ways can improve creativity, balance and long-term sustainability in legal work.

If you haven't started with a GAI tool yet, Ernie Svenson's advice is to begin with Claude. The learning curve is gentler than it looks, and you'll build better habits from the start.

Amy Coats | Stop treating law firm write-offs as an unavoidable cost. Learn to audit your billing leaks and reclaim lost revenue.

Even the most motivated clients find it hard to switch law firms. In fact, the biggest obstacle to new business is inertia. Sally Schmidt suggests a few ways to get your prospects off the dime.

Traci Hewitt | You’ve probably used AI to summarize a deposition, condense a document set, or draft a client update. But that's not where AI delivers its greatest value to litigation teams.

Teddy Snyder | Eloquent speakers understand that in every setting, every minute should be informing, perhaps delighting, your audience.

Trial attorney Miles J. Feldman uses mindfulness techniques to maintain composure in high-stakes, high-conflict situations. What began as a way to manage stress has evolved into a framework he relies on every day.

Teddy Snyder | Supersede is a concise word lawyers love to use, so why do so many get it wrong? Here's the seed of an idea to stop this mistake.

Sam Davidoff | The difference between a mediocre deposition or a great one often comes down to the quality of the outline behind it. These three tips ensure disciplined prep and effective questioning.