It's clear that legal marketers continue to be an ever-growing force for change at law firms of any size. With more than 1,300 attendees from around the globe, this week’s Legal Marketing Association (LMA) annual conference in San Diego was the ...
John Byrne - April 17, 2015
There’s a tricky balance that lawyers need to strike: staying focused on the "task at hand" while keeping an eye on the future. The task at hand involves acquiring technical skills — drafting, negotiation, deposition-taking — at a relatively ...
Jay Harrington - April 16, 2015
Have you ever left a phone charger behind in a hotel room even though you carefully looked before checking out? Returned from grocery shopping only to remember you forgot the milk? Operated on someone, sewed them up, and then realized you left a ...
Marc Lauritsen - April 14, 2015
If you are proficient in social media basics and looking for a new online community, I recommend checking out Reddit. Reddit is a social media community made up of thousands of bulletin boards — called “subreddits” — on almost any topic you ...
Ruth Carter - April 13, 2015
Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law as ...
The Editors - April 8, 2015
“The Internet is the most powerful and pervasive platform on the planet,” said Federal Communications Commission Chair Tom Wheeler on February 26, 2015. Regardless of your area of practice, these three Internet-based actions should be the ...
Theda C. Snyder - April 7, 2015Peggy Gruenke | If you are ready to try flat-fee billing, here are some questions to consider.
Peggy Gruenke - April 3, 2015A common frustration among lawyers is that their networks are too low caliber to provide access to decision-makers. If you have a business development plan, it is probably too generic to give you a meaningful edge over the competition. You wish ...
David Ackert and Tiffany Yarde - April 2, 2015
Lawyers are routinely told how necessary it is to maintain an active presence on Twitter. With good reason: With 284 million monthly active users (48.2 million of whom reside within the U.S.), it’s a safe bet your potential clients are ...
Derek Bolen - April 1, 2015
You’ve finished law school and passed the bar. Now the youthful energy that carried you through six, seven or eight years of higher education needs to focus on paying the bills. If you are like many new attorneys, you are carrying six ...
Michael Ehline - March 31, 2015
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