“The Internet is the most powerful and pervasive platform on the planet,” said Federal Communications Commission Chair Tom Wheeler on February 26, 2015. Regardless of your area of practice, these three Internet-based actions should be the foundation of your law practice's marketing plan. Website. Face it, you barely exist as a professional without a website. Prospects and clients must be able to find you, and the first place they will look is the web. Will you let others’ websites define you, or will you define yourself? The first step in your marketing plan must be creation of your website.
Originally published April 7, 2015
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