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One of a Kind

Five Ways to Integrate Content Marketing Into Your Schedule

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Jay Harrington - October 30, 2018
value brand

Provide More Value to Build Your Personal Brand

Ever wonder why some writers get all the attention online? Their posts get shared, their personal brands grow, their email lists swell, and their fortunes rise as their content receives an outsized share of eyeballs. It’s easy to dismiss ...

Jay Harrington - January 22, 2018
one of a kind with apples

To Build Your Personal Brand, You Must First Embrace Discomfort

Your legal career comes down to a choice between two paths. One feels safe, the other fraught with risk. One requires conformity, the other originality. One leads away from fear, the other straight toward it. Building a successful personal brand ...

Jay Harrington - March 14, 2017
legalese

Break Up the “Conspiracy” by Resolving to Simplify This Year

“All professions are a conspiracy against the laity,” said George Bernard Shaw. In the legal profession, the best evidence of a conspiracy is the often impenetrable density and complexity of the law. It’s almost impossible for laypersons to ...

Jay Harrington - January 4, 2017
one of a kind with apples

Do You Own Your Brand?

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms ...

Jay Harrington - November 15, 2016
one of a kind with apples

Why Are You at the Office Until 10 p.m.?

The early days of my legal career at a big firm involved lots of late nights at the office. It seemed like I was routinely getting home around 11 p.m. — often later. It was a busy time, so late nights were required. But not always. Looking back, ...

Jay Harrington - October 24, 2016
one of a kind with apples

Unleash Your Inner Creative to Build a Book of Business

The best lawyers are often the most creative lawyers. But that doesn’t mean they are, or even want to be, labeled as “creative.” Creativity has a certain connotation to it — and it’s traditionally been a term associated with, well, creative ...

Jay Harrington - June 14, 2016
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Intrapreneurship: The Junior Associate Path to Business Development Success

It’s widely accepted that law schools don’t do a very good job — or in many cases don’t do anything at all — to teach law students how to develop business. Many commentators lament this failure, criticizing schools for not focusing on business ...

Jay Harrington - January 28, 2016
one of a kind with apples

Are You Being a Lawyer or Building a Practice?

There’s a tricky balance that lawyers need to strike: staying focused on the "task at hand" while keeping an eye on the future. The task at hand involves acquiring technical skills — drafting, negotiation, deposition-taking — at a relatively ...

Jay Harrington - April 16, 2015
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Put Your Creativity to Work (Yes, You)

Almost everyone accepts that we are in a time of radical change in the legal industry. Demand for legal services is flat. Entrepreneurs are finding ways to leverage technology to pick away at work — from discovery to estate planning — that once ...

Jay Harrington - March 16, 2015