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One of a Kind

Build Trust and Add Value Through Legal Marketing: Principles to Follow During the COVID-19 Crisis

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Jay Harrington - March 25, 2020

Who Has Time for Lunch? Try Collaborative Thought Leadership Marketing Instead

Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.

Jay Harrington - February 24, 2020

7 Statistics That Prove How Valuable Thought Leadership Marketing Is

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington - January 28, 2020
It’s-Time-to-Overcome-Your-Fear-of-Narrowing-Your-Focus

It’s Time to Overcome Your Fear of Narrowing Your Focus

Jay Harrington says if you want more business, build a narrowly-focused practice.

Jay Harrington - January 13, 2020

10 Maxims to Make Your Law Firm Marketing Better Next Year

Too many firms will just keep doing the same old things they've always done. These maxims are for the rest of you.

Jay Harrington - December 25, 2019

My No. 1 Marketing Tip for Lawyers in 2020: Start a Podcast

Jay Harrington says it's time to jump in and ride the podcasting wave.

Jay Harrington - November 20, 2019

3 Ways for Young Associates to Get Off to a Fast Start

Want to make an impact in the first year at your firm? Jay Harrington lays out steps you can take to accelerate your path along the profession's learning curve.

Jay Harrington - October 18, 2019

Create a Digital Trail to Your Website Bio

You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.

Jay Harrington - September 30, 2019

This Is How You Build a Book of Business

Even if you are a brand-new associate, Jay Harrington says it's never too early to think about business development. Here are four principles to keep in mind as you get started.

Jay Harrington - August 29, 2019

Sell Yourself One Hour of Your Time Every Day

A billionaire lawyer's advice: The best investment you’ll ever make is investing in yourself. Set a big ambitious goal, then sell yourself an hour each day to work toward achieving it.

Jay Harrington - July 29, 2019