Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington says if you want more business, build a narrowly-focused practice.

Too many firms will just keep doing the same old things they've always done. These maxims are for the rest of you.

Jay Harrington says it's time to jump in and ride the podcasting wave.

Want to make an impact in the first year at your firm? Jay Harrington lays out steps you can take to accelerate your path along the profession's learning curve.

You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.

Even if you are a brand-new associate, Jay Harrington says it's never too early to think about business development. Here are four principles to keep in mind as you get started.

A billionaire lawyer's advice: The best investment you’ll ever make is investing in yourself. Set a big ambitious goal, then sell yourself an hour each day to work toward achieving it.

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Principles to keep in mind when building your personal brand through the content you produce and share.