One of a Kind

Jay Harrington | Why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes, and what to do instead.

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington says if you want more business, build a narrowly-focused practice.

Too many firms will just keep doing the same old things they've always done. These maxims are for the rest of you.

Jay Harrington says it's time to jump in and ride the podcasting wave.

You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.

A billionaire lawyer's advice: The best investment you’ll ever make is investing in yourself. Set a big ambitious goal, then sell yourself an hour each day to work toward achieving it.

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.