One of a Kind

start a podcast
My No. 1 Marketing Tip for Lawyers: Start a Podcast

Jay Harrington says it's time to jump in and ride the podcasting wave.

Jay Harrington - November 20, 2019
Create a Digital Trail to Your Website Bio

You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.

Jay Harrington - September 30, 2019
Sell Yourself One Hour of Your Time Every Day

A billionaire lawyer's advice: The best investment you’ll ever make is investing in yourself. Set a big ambitious goal, then sell yourself an hour each day to work toward achieving it.

Jay Harrington - July 29, 2019
LinkedIn for lawyers
A Simple 3-Month Strategy for Lawyers Who Are New to LinkedIn

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Jay Harrington - June 13, 2019
How to be a thought leader
How to Become a Thought Leader

Principles to keep in mind when building your personal brand through the content you produce and share.

Jay Harrington - May 28, 2019
Legal Business Development Done Right: Plan and Execute

Jay Harrington's 10 steps to your best business game.

Jay Harrington - March 19, 2019
content strategy
Divide and Conquer: How a Divisible Content Strategy Boosts ROI

The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.

Jay Harrington - February 13, 2019
Five Ways to Integrate Content Marketing Into Your Schedule

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Jay Harrington - October 30, 2018
value brand
Provide More Value to Build Your Personal Brand

Ever wonder why some writers get all the attention online? Their posts get shared, their personal brands grow, their email lists swell, and their fortunes rise as their content receives an outsized share of eyeballs. It’s easy to dismiss ...

Jay Harrington - January 22, 2018
one of a kind with apples Bullied
To Build Your Personal Brand, You Must First Embrace Discomfort

Your legal career comes down to a choice between two paths. One feels safe, the other fraught with risk. One requires conformity, the other originality. One leads away from fear, the other straight toward it. Building a successful personal brand ...

Jay Harrington - March 14, 2017
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