Business Development

Where to spend your marketing dollars? Highlights from a recent survey on show which online platforms prospective clients are using to research lawyers.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Katherine Hollar Barnard | Share of Model will help you understand how LLMs are finding and recommending your firm when users ask questions in your field or practice area.

Jay Harrington | Practical ways associates can show they’re ready to take the next step to partnership.

Jay Harrington | You're not pushing people down a funnel. Most of the people won’t move until they’re ready. But you can catch them as they fall.

A recent survey by iLawyer Marketing sought to identify key decision-making factors for consumers when hiring a personal injury attorney.

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Jay Harrington | A successful integration strategy looks like a business development campaign. Law firms that get it right do these four things well.

Book Review | Steve Fretzin’s latest book, "Be THAT Lawyer," offers a treasure trove of advice for would-be and rising rainmakers.

Recruiter Jenny Leon says lack of a book of business is the biggest reason lawyers are unable to leave their firms.