Ask the Experts

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Ask the Experts at 2Civility.org: Is there an acceptable practice for soliciting reviews without violating the rules of professional conduct? 

"What are the best, and preferably affordable, ways to protect our office, and in turn protect our clients, from phishing scams and other online threats?"

During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public records, to what extent may ...

Question: "A growing number of millennials are joining older generations in law firms. What are generational communication differences, why do they matter, and can understanding them improve performance across our firm?" In this ...

Aleisha Gravit answers the question, "How can I get my foot in the door to meet with a potential client?"

This month's big question: "We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider?" Of course there are. And in this edition of "Ask the Experts from the Legal Marketing ...

Question: How can I get my partner to cross-sell me to her great contacts? One of the toughest nuts to crack in a law firm is getting that important introduction to someone else's client. You know they need your expertise ...

Question: Do lawyers use print brochures anymore? I’d like to avoid that expense and get by with PDFs online. In this month's edition of "Ask the Experts from the Legal Marketing Association," LMA Hall of Famer ...

Question: Are there tools available to help me see how many people are reading my blog? Are there standards to judge its success? In this month's "Ask the Experts from the Legal Marketing Association," ...