Ask the Experts

I Landed the Sales Opportunity, So Now What?

Question: “After several networking lunches and casual meetings with a potential client, she invited me to come meet with her and her staff to “tell us what you can do for us.” What should I do? How can I make sure I stand out ...

The Editors - April 15, 2014
Is Super Bowl Advertising Worth It for a Law Firm?

Question: We saw the TV ad the Georgia lawyer created for the Super Bowl and also heard that a national law firm spent a ton of money on Super Bowl advertising a few years ago. Was that a good idea? I think it was awfully ...

The Editors - March 5, 2014
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How Can We Keep Our Law Firm’s Systems Safe in a BYOD World?

Question: "We're all using personal tablets, smartphones and laptops, but there's worry about the threat it poses to our law firm's IT systems and infrastructure. What can we do to keep firm and client data secure from outside ...

The Editors - February 27, 2014
Who Can You Trust With Your Money?

In this edition of "Ask the Experts" Benjamin Shames of Valorem Law Group and Pepper Hamilton's Janine Book respond to a reader's question about money and trust. "We have an office manager, but I just don’t think ...

The Editors - January 29, 2014
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Help: Salespeople Won’t Leave Me Alone!

In this edition of "Ask the Experts," Holli McVean, office manager at Carscallen LLP, and a member of the Association of Legal Administrators, has great advice for getting all the information you need — efficiently and politely — from cold and ...

The Editors - November 20, 2013
How to Get Ready for the Affordable Care Act? A Checklist for Law Firms

Question: There has been so much talk about the Affordable Care Act. We realize there may be a few things we’ve missed regarding coverage of our staff. Help! Jude A. Dainton: Individual open enrollment for the insurance exchanges begins on ...

The Editors - September 19, 2013
Pricing
When Potential Clients Ask About Your Fees

In this edition of "Ask the Experts," Legal Marketing Association members Paul Bonner, Stewart Hirsch and Stacy Smith take on the question, "I always have a hard time talking about my fees with potential clients. Do you have any tips?" ... The Editors - September 12, 2013

Why Should a Lawyer Blog? Ask the Experts

Question: "Why should we blog? We have a website. Clients hire lawyers because of a relationship, not because they see you on the Internet. Besides, a blog can be pretty self-aggrandizing. Other lawyers in the firm think the ...

The Editors - August 26, 2013
attorney at work
How Can Our Law Firm Recoup More of Its Costs? Ask the ALA Experts

Question: I know we're not recouping many of our law firm's costs from clients. How do you effectively manage a cost recovery program? Four members of the Association of Legal Administrators — Grace Carr Lee, Vicki Hughes, ...

The Editors - August 19, 2013
Beefing Up Your Lawyer Bio? What’s Appropriate

Question: Is there any room for personality in your professional biography? You don't want to be boring, but how informal can you get? Today LMA experts, Seth M. Apple, Dorothy Rausa and Stacy A. Smith answer the question to make sure potential ...

The Editors - July 22, 2013
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