Question: Must we really spend money on a slick print brochure for our law firm when nearly everyone gets their information via the Internet? How can we use printed pieces most effectively? Law firm marketers Tina Emerson, ...
The Editors - May 22, 2014
If you know their names — and there's a good chance you do — you may think of Peter Giuliani and John Remsen as consultants who advise AmLaw 200 firms. But today they are also the experts for the Association of Legal Administrators' edition of ...
The Editors - April 28, 2014
Question: “After several networking lunches and casual meetings with a potential client, she invited me to come meet with her and her staff to “tell us what you can do for us.” What should I do? How can I make sure I stand out ...
The Editors - April 15, 2014
Question: We saw the TV ad the Georgia lawyer created for the Super Bowl and also heard that a national law firm spent a ton of money on Super Bowl advertising a few years ago. Was that a good idea? I think it was awfully ...
The Editors - March 5, 2014
Question: "We're all using personal tablets, smartphones and laptops, but there's worry about the threat it poses to our law firm's IT systems and infrastructure. What can we do to keep firm and client data secure from outside ...
The Editors - February 27, 2014
In this edition of "Ask the Experts" Benjamin Shames of Valorem Law Group and Pepper Hamilton's Janine Book respond to a reader's question about money and trust.
In this edition of "Ask the Experts," Holli McVean, office manager at Carscallen LLP, and a member of the Association of Legal Administrators, has great advice for getting all the information you need — efficiently and politely — from cold and ...
The Editors - November 20, 2013
Question: There has been so much talk about the Affordable Care Act. We realize there may be a few things we’ve missed regarding coverage of our staff. Help! Jude A. Dainton: Individual open enrollment for the insurance exchanges begins on ...
The Editors - September 19, 2013
In this edition of "Ask the Experts," Legal Marketing Association members Paul Bonner, Stewart Hirsch and Stacy Smith take on the question, "I always have a hard time talking about my fees with potential clients. Do you have any tips?" ... The Editors - September 12, 2013
Question: "Why should we blog? We have a website. Clients hire lawyers because of a relationship, not because they see you on the Internet. Besides, a blog can be pretty self-aggrandizing. Other lawyers in the firm think the ...
The Editors - August 26, 2013
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