Business Development

Annette Choti | These five statistics confirm the value of legal marketing in 2023 and beyond.

Annette Choti | Not only will a podcast increase your reach and build your brand, but the barriers to entry in the podcasting space are low.

One-off referrals are nice. But here's how to build a lawyer referrals network that sends a steady stream of business to your law firm.

To present a subject effectively, you need to optimize the speaker (you), the course materials, the visual (the PowerPoint) and the notes.

Sally Schmidt | A checklist to help you reassess and choose to do the right marketing things.

A Legal Services Network, or an LSN, can open new paths of revenue while introducing your firm to great lawyers from abroad.

Laura Ernde | Don’t be tempted to shortcut your marketing efforts by signing up for one of the many unreputable lawyer awards and rankings services. Do this instead.

Annette Choti | LinkedIn has emerged as the most trusted networking platform for doing business. Focus your efforts on these steps for using it to get more clients.

Barbara Kaplan | Your brand is your ambassador, your employee, your board of directors. Nurture it lovingly. Guard it closely.

What do you say when people ask you what you do? Will Hornsby explains some of the stickier points of networking and lawyer specialization.