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Business Development

marketing activity
Focus on a Marketing Activity You Enjoy and You’ll Be a More Effective Marketer

Jay Harrington | What marketing activity will allow you to more easily access your superpower and become 500% more productive?

Jay Harrington - March 8, 2021
Job Hunting
Job Hunting? Say Thank You to Stand Out

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Roy S. Ginsburg - February 28, 2021
Build Your Brand
Lawyers, You Write for a Living; Now, Write to Build Your Brand

Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.

Tatia Gordon-Troy - February 23, 2021
Business Relationships
Following Up Naturally: Tips for Nurturing Business Relationships

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally J. Schmidt - February 18, 2021
key website pages
Protecting Your Referrals: Focus on Your Law Firm’s Key Website Pages

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Mark Homer - February 16, 2021
asynchronous communication
Introversion as Business Development Advantage

Jay Harrington | For introverts, traditional business development is exhausting. But in today’s new world of asynchronous communication, introverts play to their strengths.

Jay Harrington - February 8, 2021
go to lawyer
Be the Firm’s Go-To Lawyer

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.

Sally J. Schmidt - January 21, 2021
tune up your practice
Tune Up Your Practice: 4 Things Lawyers Can Do to Avoid Unemployment

With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.

Rosanna Berardi - January 13, 2021
challenge yourself
Ditch the Resolutions and Challenge Yourself Instead

Jay Harrington | We all struggle to uphold the promises we make to ourselves. Here’s the good news: There’s a better way to reach your goals and become a more successful version of yourself.

Jay Harrington - January 11, 2021
wardrobe upgrade
5 Ways to Upgrade Your Style

Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. Steps for creating your own personal style and wardrobe strategy.

Melanie Lippman - January 8, 2021
envelope

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