You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of ...
Andrew Cabasso - July 12, 2018If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...
Andrew Cabasso - July 5, 2018Google uses "citations" — also known as “business listings” or “linktations” — on sites such as Yelp, Facebook, Avvo and Justia to confirm that you are who you say you are. Building these citation sources at scale won't take you to the top of ...
Mike Ramsey - June 26, 2018According to the projections in a VoiceLabs report, about 33 million voice-first devices were in circulation at the start of the year. By voice-first, we mean devices like the Amazon Echo and Google Home that sit on your counter and only ...
Mark Homer - June 15, 2018There are countless offsite SEO tactics you can use to promote your website. But what about onsite tactics? Have you thought through your strategy for earning more relevant web traffic, identifying the tactics that are within your control? Have ...
Mike Ramsey - May 22, 2018When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once they get there. In a previous ...
Mike Ramsey - April 25, 2018If you’re wondering whether blogging helps with your search engine results, it does. Here’s what happened when I started blogging about a new law. My goal was to break this law down into the elements that businesses need to know about and ...
Ruth Carter - April 19, 2018Search engine optimization, or SEO, can be a swirl of should-do, could-do, would-do-if-there-was-time … suddenly it’s an alphabet soup and not much has changed for your website. But an SEO workshop earlier this year at LMA Tech West struck me as ...
Walter McCorkle - April 16, 2018When it comes to their skill in the courtroom, or their mastery when engaging clients, lawyers are mostly a confident bunch. When the conversation switches to marketing, however, that happy feeling is often replaced with anxiety, aversion or ...
Chans Weber - March 29, 2018Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that ...
Dan Goldstein - March 13, 2018Sign up for our free newsletter.