Law Firm Blog

A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Walter McCorkle - October 11, 2019
Just Say No to These Outdated SEO Tactics
Say No to These Outdated SEO Tactics

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

Mike Ramsey - July 24, 2019
five article ideas
Five Article Ideas to Help You Connect With Clients and Drive Business

Whether it's your first guest article for a legal publication or your umpteenth blog post, these tips can jumpstart your next writing project.

Emily Brooks - July 19, 2019
Using Content as a Lawyer Recruiting Tool, Part 2: Real-World Ideas

How do you say “we’re different” to potential hires? Here's how a few savvy firms use content that tells a story.

Susan Kostal - May 6, 2019
Jerk Behavior: Don’t Write About Your Clients Online

Our job is to serve our clients, not to use them to bolster our image.

Ruth Carter - March 14, 2019
What to Write When Inspiration Goes on Strike

Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.

Susan Kostal - March 11, 2019
Blogging About Boring or Complex Legal Topics

If a topic is important, there’s a way to make it engaging and palatable for your audience.

Ruth Carter - February 18, 2019
law firm testimonials
How to Ask for Law Firm Testimonials

These four questions will help your happy clients get to the essence of their "client experience" story.

Susan Kostal - December 5, 2018
Being a Legal Author: When the Publisher Drops Your Book

Ruth Carter provides a glimpse inside the legal author world.

Ruth Carter - October 15, 2018
WordPress Gutenberg Type
WordPress Gutenberg: What Law Firms Need to Know

The Gutenberg editor and multimedia features will bring big changes to your WordPress website or blog.

Karin Conroy - October 11, 2018
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