Law Firm Content Marketing

Don’t Recycle, Repurpose — But Do It Right!

Recently I read an article on content marketing that promised to tell, in so many words, “how to market yourself without extra work.” It then presented an app, showing "how easy it is to automate repurposing your content.” “Once you have your ...

Susan Kostal - April 26, 2016
Five Ways to Market Your Law Practice with Video

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short clips, too. And, with so many people posting ...

Dan Steiner - April 21, 2016
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Wisdom Marketing: Building Trust, Loyalty and Respect

"Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...

Jay Harrington - November 3, 2014
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