Lawyer Social Media

Annette Choti | Perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing tool.

Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

When I ask lawyers where most of their clients come from, the answers I hear range from fridge magnets to radio, but most law firms tell me their business comes from “word of mouth.” That's not surprising. After all, other people recommending ...

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the "trusted friend" recommending a lawyer, and online local reviews serve as word-of-mouth in ...

Teddy Snyder | Ralph Waldo Emerson has the answer.

Annette Choti | To produce quality videos for your law firm, you need to understand what types of videos to make, how to film the content, where to distribute it and how to evaluate success.

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.