Networking for Lawyers

Roy Ginsburg | Small firms may be in a perfect position for new client acquisition in 2021 — as long as they follow these three steps.

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

Bull Garlington | Networking sucks. Everybody hates it. I'm here with a list of proven behaviors and tricks that I have deployed in the field or brazenly pilfered from experts.

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.

Annette Choti | Podcasts keep growing in popularity. If you'd like to start one for your law firm, here are tips to help you begin and keep going. 

As invitations roll in for social events this post-pandemic summer, here's a refresher from "coach" Mike O'Horo on how to handle yourself when you meet someone for the first time — or after a long time.

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...