Law Firm Marketing

March 30th approaches! For the uninitiated—or those who've ignored the alerts Facebook has been sending—that's the day all Facebook business pages will switch to the new Timeline format. And, like it or not, if your law practice has a Facebook ...

The folks in the Mountain View studios of Google have been very busy of late, working out a number of new endeavors, including the launch of Google+, and the application of overarching revisions to the company’s privacy policy. The most ...

While there are some among us who associate March breezes with the crack of the bat, the good leather smell of a new mitt, and the Friendly Confines of their favorite ballpark. A whole other kind of spring training is about to get underway. It's ...

Lawyers attend conferences. Lawyers tweet. Much like chocolate and peanut butter, these are two great trends that, for the most part, have trended great together.The integration of the two phenomena was inevitable from the day Twitter made its ...

There's no reason a smaller firm's online marketing program can't be just as successful as a megafirm's—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, no more keeping up with the Jones’s—and certainly no ...

Every lawyer wrestles with getting and keeping clients. It is, after all, hard stuff! And it’s actually quite normal to constantly wonder: “Where do I start?” “Are we spending enough or too much … on the wrong things?” ...

If you’ve been out of the job market for a while and you’re thinking about jumping back in, it’s important to map out a strategy—and stick to it. In part one of this series, “Heading Back to Work: Preparing for Re-entry,” we ...

You’ve probably heard of the wildly popular Foursquare and Farmville, where users receive incentives to participate in activities. But the concept of gamification—the use of virtual rewards, levels and status to motivate certain ...

Clients are always looking for a law firm or lawyers with tremendous experience in xyz. Clients are very rarely looking for a lawyer with zero experience in xyz. Yet, in most law firms today, young lawyers are expected to bring in work—any ...

Thinking in terms of business-to-business versus business-to-consumer marketing, are you B-to-B or B-to-C? Your law firm is a business, of course—a "B." So, is your target client another B, or a consumer—a "C?" If you don't know the answer, ...