Law Firm Marketing

Many lawyers use personal accounts on social media platforms to market themselves and their practices. But who else are you unknowingly marketing when you use social media? The addition of social ads default settings within two of the major ...

So you passed the bar. CONGRATULATIONS! Now you are a real lawyer. After the pain and torment of law school and the nerve-jangling business of studying for the bar, you’d think this would be a good time to relax and regroup—and ease slowly into ...

Want to build your law practice? Then the first thing you want to do is get a little bit famous. And one route to fame is getting your byline in print and pixels. To all who just muttered, “Yeah, but that’s nearly impossible,” oh no, it isn’t! ...

Even though you went to law school and have spent your career so far practicing law, the truth is, you actually run your own small business—regardless of the size of your firm. And while you may like to think of your practice as a runs-itself ...

You probably aren't surprised to hear that Americans now spend more time online than they do watching television. But would you guess that 85.6 percent of the U.S. Internet audience viewed at least one online video in the month of June 2011 ...

Social media is great, but it’s no excuse to sit at your desk and think you have completed your networking outreach. Meeting people in person is still the best way to connect. Real-time conversations allow you to gently probe for information ...

When is it okay to boast about your professional accomplishments? Say, in blog posts or tweets or press releases? To help set us straight, we asked preeminent ethics expert Will Hornsby to explain some of the stickier rules surrounding marketing ...

Mom had it right: Brush your teeth. Wash your face. Comb your hair. Get to the gym. Make it routine and you won't suffer the weight of getting things done—you'll just do them. It's that same approach that builds great rainmakers. They do the ...

When is it okay to boast about your professional accomplishments online? Say, in blog posts or tweets? And what about in your firm biography, Google profile and Martindale.com listing? Will Hornsby explains some of the stickier rules ...

Here are tasks that a marketing assistant can take off your hands so that your law practice's business development plans keep humming along.