Law Firm Marketing

Anyone who knows me knows I haven’t figured out what I want to be when I grow up. I just haven’t found that single passion to follow. Another thing: I was described as “old and cynical” when I was only 26. So, why listen to anything I have to ...

Online advice and recommendations are proving as important as personal word-of-mouth referrals, and a new study from Cone shows the former can derail the latter. Most people will rely on online information as confirmation before retaining a ...

That article or white paper opportunity that seemed like a great way to enhance your reputation three months ago starts to spark panic attacks as the deadline looms. You know what you want to say, and have a file-folder full of notes and ...

People don’t want to be sold something. They want to buy. So don’t try to cross-sell your clients. Instead, cross-market and educate them. It’s not rocket science. Here's how to do it.

Many lawyers use personal accounts on social media platforms to market themselves and their practices. But who else are you unknowingly marketing when you use social media? The addition of social ads default settings within two of the major ...

So you passed the bar. CONGRATULATIONS! Now you are a real lawyer. After the pain and torment of law school and the nerve-jangling business of studying for the bar, you’d think this would be a good time to relax and regroup—and ease slowly into ...

Want to build your law practice? Then the first thing you want to do is get a little bit famous. And one route to fame is getting your byline in print and pixels. To all who just muttered, “Yeah, but that’s nearly impossible,” oh no, it isn’t! ...

Even though you went to law school and have spent your career so far practicing law, the truth is, you actually run your own small business—regardless of the size of your firm. And while you may like to think of your practice as a runs-itself ...

You probably aren't surprised to hear that Americans now spend more time online than they do watching television. But would you guess that 85.6 percent of the U.S. Internet audience viewed at least one online video in the month of June 2011 ...

Social media is great, but it’s no excuse to sit at your desk and think you have completed your networking outreach. Meeting people in person is still the best way to connect. Real-time conversations allow you to gently probe for information ...