Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...
Sally J. Schmidt - March 20, 2013
I read an article online the other day and liked it so much that I wanted to compliment the lawyer who wrote it on a great job. While the article was posted on a law firm's website, the author wasn't listed as an attorney with the firm. I can be ...
Theda C. Snyder - March 19, 2013After much shameless begging, unopened gift bottles of wine and several used game certificates for Dave and Buster’s, I have finally succumbed to writing a monthly column for Attorney at Work, which will replace the random collection of posts I ...
Jared Correia - March 13, 2013
On the one hand, the social Internet has become perhaps the most revolutionary communications tool in human history. On the other, it has also been called "a shallow and unreliable electronic repository of dirty pictures, inaccurate rumors, bad ...
Gyi Tsakalakis - February 25, 2013
If you were one of the 108 million Americans watching Super Bowl XLVIII, you know what I mean when I say it’s a rare few of us who’ll ever feel the adulation Jacoby Jones enjoyed when he ran back the first kickoff of the second half ...
Merrilyn Astin Tarlton - February 22, 2013If there is one thing I know to be true about lawyer marketing, it is that you will get out of something what you put into it, and nothing more.
Sally J. Schmidt - February 19, 2013It's a simple fact that being organically ranked number one on Google is still one of the most effective ways to drive traffic to your website. Even the savviest marketers may be unaware, though, that regular algorithm updates by the good folks ...
Brian Burt - February 18, 2013Last week, I had the absolute pleasure of speaking with social media entrepreneur and best-selling author Gary Vaynerchuk. If you haven’t read his book, The Thank You Economy, go read it. It’s fantastic. Gary —who has ...
Ruth Carter - February 12, 2013
There’s an old show business axiom that you always want to leave the audience hungry for more. Yes, you may rightfully see your law practice as more business than vaudeville. But you also want clients to find working with you is so pleasant and ...
Merrilyn Astin Tarlton - February 8, 2013Do you get a sinking feeling in your stomach when someone mentions pitching new business to clients? While selling your expertise and your practice's services gets easier the more you do it, having a few formulas to rely on can help get you ...
Allan Colman - January 30, 2013
Sign up for our free newsletter.
